VP/Director, Retail Media & Commerce Growth

Publicis Groupe; Chicago, New York, Boston, San Francisco (IL, NY, MA, CA); Hybrid; USD 129,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k plan

Paid time off

Job summary

Digitas is seeking a VP/Director of Commerce (Retail Media) to lead the retail media practice, drive performance for major brands, and manage a cross‑functional team.

You will shape strategy, oversee campaigns across Amazon, Walmart, Kroger, Target, and other networks, and collaborate with Publicis Media Commerce to deliver best‑in‑class solutions. A strong track record in retail media and leadership is essential.

Qualifications

• Ten+ years of digital media experience with 4+ years in Retail Media.
• Experience managing teams of 8+ FTEs.
• Strong multi‑channel planning, buying, and measurement knowledge.
• Campaign automation tools experience (Skai, Pacvue).
• Excellent communication and writing skills, with client‑facing experience.

Responsibilities

• Lead the Retail Media team in planning and activation of campaigns across retail media networks.
• Guide client strategy, budgeting, and measurement to meet business objectives.
• Oversee attribution models across retail search partners and ensure data-driven results.
• Develop quality control procedures for campaign implementations and reporting.
• Support new business pitches and liaise with Publicis Media Commerce on capabilities.

Skills

Team leadership

Retail media

Digital media strategy

Multi-channel planning

Data interpretation

Communication

Budgeting

Client relations

Education

Bachelor’s degree

Tools

Skai

Pacvue

Criteo

Excel

Job description

Digitas is seeking a VP/Director of Commerce (Retail Media) to lead the retail media practice, drive performance for major brands, and manage a cross‑functional team.

You will shape strategy, oversee campaigns across Amazon, Walmart, Kroger, Target, and other networks, and collaborate with Publicis Media Commerce to deliver best‑in‑class solutions. A strong track record in retail media and leadership is essential.