Commerce Media Director: Amazon & Retail Growth

Publicis Groupe; Chicago (IL); On-site; USD 107,000 - 153,000; Full time

Job summary

Digitas in Chicago seeks an Associate Director- Commerce to oversee a team of traders and drive performance for major retail brands. You will ensure best practices in retail/commerce campaigns, manage setup, activation, and optimization, and articulate complex commerce concepts to senior client leadership.

This role requires deep experience in display/video media buying, hands-on Amazon DSP proficiency, and proven people management.

Qualifications

• Six to nine years of deep experience in display and video media buying.
• Expertise in activating media within the Amazon DSP and other Amazon self‑serve placements.
• Basic level of understand of Amazon Search campaigns and their importance to driving success of DSP performance.
• In depth understanding of media planning and programmatic buying.
• Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team.
• Strong fluency with the digital media ecosystem– you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process.
• Extensive experience in a client service position or role.
• The ability to organize and manage your work and that of the junior staff on the team.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
• Solid presentation skills and presenting to key stakeholders or senior leadership with confidence.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Responsibilities

• Directing and managing the daily workflow of Digitas’ commerce campaigns, including plan development, campaign activation and maintenance, and post-buy recaps
• Interfacing with media strategy teams to build strategic shopper‑ focused campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
• Serving as a true expert and educating internal precision teams on the Amazon DSP offerings, campaign setup and optimization strategies
• Supporting in the development of the Commerce Media COE and spreading the Commerce Mindset throughout the entire Agency
• Assuming accountability and ownership of campaign execution in platforms such as Amazon, Roundel, Walmart+, KPM for assigned client accounts
• Building and maintaining strong relationships with commerce media partners
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our agency’s value proposition in the commerce space, as related to the growth of current and prospective agency accounts
• Monitoring and reporting on campaign performance
• Participating in forecasting exercises for senior management
• Embracing and encouraging a culture based on team work, collaboration, and intellectual curiosity

Skills

Display media buying

Amazon DSP

Programmatic buying

People management

Client service

Analytical thinking

Communication skills

Presentation skills

Travel willingness

Education

Four-year college degree

Tools

Amazon DSP platform

Roundel

KPM

Job description

Digitas in Chicago seeks an Associate Director- Commerce to oversee a team of traders and drive performance for major retail brands. You will ensure best practices in retail/commerce campaigns, manage setup, activation, and optimization, and articulate complex commerce concepts to senior client leadership.

This role requires deep experience in display/video media buying, hands-on Amazon DSP proficiency, and proven people management.