Group Strategy Director: Culture-Driven Brand Growth

BPN Brand Programming Network LLC; United States; On-site; USD 171,000 - 209,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plan with company match

Flex spending account

Life insurance

Disability insurance

Employee stock purchase program

Paid family leave

Job summary

Initiative, a leading media agency, seeks a Group Strategy Director in the United States to shape the strategic direction of client brands. You will lead culturally informed insights, guide cross-functional teams, and drive high-impact communication plans that align with business goals.

You will mentor junior strategists, collaborate with analytics and client teams, and influence planning processes with innovative cultural thinking.

Qualifications

• Ability to think differently with cultural understanding
• Excellent written and verbal communication; experienced presenter
• Interest in healthcare and patient/doctor journeys
• Experience collaborating with a media planning team
• Experience in managing and developing junior strategy talent
• Knowledge of key media tools (MRI/Simmons, Mintel, WARC)

Responsibilities

• Translate client business goals into clear strategic directives for the team
• Maintain strong client relationships and understand client challenges
• Ensure delivery of best-in-class work across plans
• Identify strategic issues early and provide analytical solutions
• Provide strategic input for plans and client communications
• Bring fresh, non-media insights to inspire strategic thinking
• Develop and promote cultural analytical approaches to growth
• Train and mentor Strategy & Client teams
• Use qualitative and quantitative research to derive consumer insights
• Collaborate with Analytics Strategy to shape research and measurement models
• Contribute to agency/client revenue through strategic output
• Engage partners to unlock growth opportunities
• Participate in new business opportunities as needed

Skills

Creative thinking

Communication skills

Healthcare interest

Media planning experience

Team development

Integrated planning

MRI/Simmons

Tools

MRI/Simmons dashboards

Mintel

WARC

Job description

Initiative, a leading media agency, seeks a Group Strategy Director in the United States to shape the strategic direction of client brands. You will lead culturally informed insights, guide cross-functional teams, and drive high-impact communication plans that align with business goals.

You will mentor junior strategists, collaborate with analytics and client teams, and influence planning processes with innovative cultural thinking.