VP & Group Director, MarTech Strategy & Systems

Digitas North America; Boston (MA); On-site; USD 168,000 - 258,000; Full time

Job summary

Digitas North America seeks a Vice President Group Director, MarTech Strategist – Systems and Experience Engineering to help clients transform marketing technology and AI investments into measurable business value. You will be deployed into client organizations to assess what they have, design what they need, build the case for investment, and help their teams adopt it.

You will work across marketing, technology, data, operations, and experience teams to identify where AI and automation can

Qualifications

• 10+ years in technology strategy, product strategy, MarTech consulting, or enterprise marketing tech leadership.
• Agency/consulting or client-facing advisory experience.
• Ability to translate goals into clear direction, roadmaps, and briefs.
• Familiarity with MarTech, AdTech, data flows, generative AI, orchestration, and responsible AI.
• Experience building business cases, value models, and executive recommendations.
• Strong communication, facilitation, and stakeholder engagement skills.

Responsibilities

• Assess client MarTech environments, workflows, data usage, and adoption gaps.
• Translate business problems into product opportunities, requirements, priorities, and outcomes.
• Shape future-state solutions with architects across MarTech, AdTech, AI, and integrations.
• Create practical roadmaps with phases, dependencies, risks, and value milestones.
• Identify where AI and automation can improve operations and delivery.
• Define automation levels and governance, with clear decision rights.
• Evaluate platform capabilities, licensing, data access, and orchestration options.
• Establish guardrails for privacy, governance, and auditability.
• Build business cases and vendor inputs to support investment decisions.
• Design operating models covering roles, governance, training, and launch readiness.
• Lead change management and ensure teams adopt new ways of working.
• Provide strategic oversight across execution streams to maintain outcomes.
• Collaborate with delivery, architecture, engineering, QA, and platform teams.
• Support new business through discovery framing and executive storytelling.

Skills

Technology strategy

MarTech consulting

Executive communication

Cross-functional leadership

Change management

Product judgment

Job description

Digitas North America seeks a Vice President Group Director, MarTech Strategist – Systems and Experience Engineering to help clients transform marketing technology and AI investments into measurable business value. You will be deployed into client organizations to assess what they have, design what they need, build the case for investment, and help their teams adopt it.

You will work across marketing, technology, data, operations, and experience teams to identify where AI and automation can