Head of Audience Growth & Monetization (Video)

Dow Jones; New York (NY); On-site; USD 200,000 - 240,000; Full time

Job summary

Dow Jones seeks a senior leader to own the YouTube network strategy, shaping channel architecture, publishing cadence, and monetization for a new Dow Jones video network rooted in WSJ, Barron’s, MarketWatch and Investor’s Business Daily.

The role requires deep expertise in audience development across YouTube and connected platforms, with a track record of growing audiences from a standing start and collaborating with on-camera talent and creator partners.

Qualifications

• 8+ years in audience development, platform strategy, digital-video growth or monetization.
• Experience with major platforms or publisher with digital-video scale.
• Fluency in YouTube discovery and performance; knowledge of connected TV and FAST.
• Accountability for business outcomes; fluent in RPM, CPM and sell-through.
• Experience working with on-camera talent and creator partners.
• Collaborative, with experience building revenue models with Sales and Finance.
• Fluency across creator economy and established media.
• Editorially serious environment experience; advocate for reach with journalists.
• Comfort with ambiguity and a point of view on how a trusted news org should respond.

Responsibilities

• Determine YouTube channel architecture for the new network and integrate with existing Dow Jones channels.
• Lead and operate Dow Jones' YouTube presence with best-in-class practices for architecture, publishing cadence, metadata, playlists, live and replay strategy, and performance.
• Develop and execute long-term audience growth strategy across YouTube, connected TV, FAST, podcasts, and social video; build pathways to engagement, registration, and subscriptions.
• Serve as primary liaison with YouTube and other platforms; translate product updates and insights into programming, publishing, and monetization decisions.
• Build audience flywheel across full episodes, live programming, clips, search, partnerships and cross-promotion.
• Establish packaging standards—titles, thumbnails, hooks, and opening seconds—working with producers and talent.
• Lead rigorous testing programs with rapid format iterations and live packaging experiments.
• Partner with Head of Programming for audience sizing, competitive analysis, and market-fit into greenlight decisions.
• Define video monetization strategy across advertising, sponsorships, licensing, FAST, and emerging models; balance near-term revenue with growth.
• Develop subscription-funnel strategy with Product, Marketing, Data, and subscription teams; measure acquisition, conversion, retention, and lifetime value by show/platform.
• Define metrics and reporting cadence for leadership; translate data into actionable creative direction.

Skills

Audience development

Platform strategy

Revenue modeling

Talent collaboration

YouTube growth

Audience measurement

Editorial sensitivity

Ambiguity tolerance

Job description

Dow Jones seeks a senior leader to own the YouTube network strategy, shaping channel architecture, publishing cadence, and monetization for a new Dow Jones video network rooted in WSJ, Barron’s, MarketWatch and Investor’s Business Daily.

The role requires deep expertise in audience development across YouTube and connected platforms, with a track record of growing audiences from a standing start and collaborating with on-camera talent and creator partners.