VP, Digital Marketing Analytics — Data-Driven Healthcare Growth

CMI Media Group; Philadelphia (Philadelphia County); On-site; USD 115,000 - 230,000; Full time

Job summary

CMI Media Group in the United States seeks a Vice President of Digital Marketing Analytics to lead our analytics team and shape measurement strategies for healthcare campaigns. You will oversee campaign performance analyses, deliver data-driven insights, and collaborate with stakeholders to drive optimization and new business opportunities. This role emphasizes leadership, industry knowledge, and a commitment to improving health outcomes through rigorous data.

Qualifications

• 10+ years of analytics and research experience.
• 7+ years building and leading high-performing teams.
• Experience or education in the pharmaceutical/healthcare industry is a plus.
• Strong client relationships and communication skills.

Responsibilities

• Lead the strategic direction of measurement and analysis plans.
• Oversee the analysis of campaign performance and provide optimization recommendations.
• Serve as trusted advisor for internal and external stakeholders.
• Collaborate to develop reports and presentations communicating key insights.
• Cultivate and strengthen client relationships with analytics departments.

Skills

Analytics leadership

Team management

Client relationships

Strategic thinking

Communication

Data-driven insights

Job description

CMI Media Group in the United States seeks a Vice President of Digital Marketing Analytics to lead our analytics team and shape measurement strategies for healthcare campaigns. You will oversee campaign performance analyses, deliver data-driven insights, and collaborate with stakeholders to drive optimization and new business opportunities. This role emphasizes leadership, industry knowledge, and a commitment to improving health outcomes through rigorous data.