Vice President, Digital Marketing Analytics

CMI Media Group; Philadelphia (Philadelphia County); On-site; USD 115,000 - 230,000; Full time

Job summary

CMI Media Group in the United States seeks a Vice President of Digital Marketing Analytics to lead our analytics team and shape measurement strategies for healthcare campaigns. You will oversee campaign performance analyses, deliver data-driven insights, and collaborate with stakeholders to drive optimization and new business opportunities. This role emphasizes leadership, industry knowledge, and a commitment to improving health outcomes through rigorous data.

Qualifications

• 10+ years of analytics and research experience.
• 7+ years building and leading high-performing teams.
• Experience or education in the pharmaceutical/healthcare industry is a plus.
• Strong client relationships and communication skills.

Responsibilities

• Lead the strategic direction of measurement and analysis plans.
• Oversee the analysis of campaign performance and provide optimization recommendations.
• Serve as trusted advisor for internal and external stakeholders.
• Collaborate to develop reports and presentations communicating key insights.
• Cultivate and strengthen client relationships with analytics departments.

Skills

Analytics leadership

Team management

Client relationships

Strategic thinking

Communication

Data-driven insights

Job description

Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through Data

Do you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experiencedVice President, Digital Marketing Analytics to lead our talented team in delivering best-in-class analytical solutions for our clients.

In this role, you will:

• Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
• Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
• Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
• Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
• Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
• Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
• Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
• Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
• Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.

You are a data-driven leader with:

• 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
• 7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
• Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.
• Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
• Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.

Join CMI Media Group and make a difference:

At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world.

The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.