VP, Digital Growth & Casual Gaming Monetization

Fox News Media; New York (NY); On-site; USD 206,000 - 250,000; Full time

Job summary

Fox News Media is seeking a VP of Digital Growth and Product Marketing to drive revenue initiatives beyond traditional linear channels. You will own monetization for casual gaming, drive audience growth, and optimize engagement across web, mobile, and CTV platforms.

The role requires leading GTM strategies for new digital features, including personalization engines and vertical video experiences, while collaborating with product, engineering, ad sales, and data teams to maximize LTV and active

Qualifications

• Progressive experience in product marketing, digital growth, or lifecycle marketing at a major media network or high-scale digital product company.
• Experience with casual gaming development and management including ownership of revenue and/or P&L experience.
• Experience running ad-monetized programs for features, services or games.
• Deep understanding of digital media publishing, video-on-demand, CTV apps, and modern content consumption behaviors.
• Proven track record of launching complex digital product features to millions of users.
• Advanced knowledge of marketing automation platforms, CDPs, and CRM orchestration tools.
• Strong background balancing user experience with monetization goals including digital commerce and affiliate revenue.

Responsibilities

• Lead revenue growth and rollout of the casual gaming effort for Fox News Media.
• Lead testing and scaling of new digital lines of business, including premium subscriptions and ad-based models.
• Identify platform monetization opportunities across website, mobile apps, and CTV to maximize ARPU.
• Monitor digital product trends to pilot audience growth and revenue initiatives.
• Own end-to-end GTM for Fox News Games and new features like Vertical Video and personalization algorithms.
• Partner with product teams to translate technical capabilities into consumer value propositions.
• Collaborate with Ad Sales to integrate sponsored experiences into new digital products and games.
• Work with business development to evaluate external tech partners to accelerate commerce capabilities.

Skills

Casual gaming

Revenue growth

Monetization

Digital growth

Data analytics

Tools

CRM platforms

A/B testing

CDPs

Job description

Fox News Media is seeking a VP of Digital Growth and Product Marketing to drive revenue initiatives beyond traditional linear channels. You will own monetization for casual gaming, drive audience growth, and optimize engagement across web, mobile, and CTV platforms.

The role requires leading GTM strategies for new digital features, including personalization engines and vertical video experiences, while collaborating with product, engineering, ad sales, and data teams to maximize LTV and active