VP, Digital Growth and Product Marketing (R50033652)

FOX; New York (NY); On-site; USD 206,000 - 250,000; Full time

Job summary

FOX News Media in New York seeks a VP of Digital Growth and Product Marketing to drive digital revenue beyond linear channels. You will own monetization of casual gaming, testing new digital lines of business, and GTM for fresh features across website, apps, and CTV.

You’ll partner with Product, Engineering, Ad Sales, Editorial, and Data teams to optimize engagement, registrations, and lifetime value as the Fox News ecosystem expands.

Qualifications

• Progressive experience in product marketing, digital growth, or lifecycle marketing at a major media network or high-scale digital product company.
• Experience with casual gaming development and management, including revenue and/or P&L ownership.
• Experience running ad-monetized programs for features, services or games.
• Deep understanding of digital media publishing, video-on-demand, CTV applications and modern content consumption.
• Proven track record launching complex digital product features (such as personalization engines) to millions of users.
• Advanced knowledge of modern marketing automation platforms, CDPs, and CRM orchestration tools.
• Strong background balancing user experience with monetization goals, including digital commerce and affiliate revenue.
• Expert use of quantitative insights, cohort analysis, and A/B testing to guide growth decisions.

Responsibilities

• Lead revenue growth and rollout of the casual gaming effort for Fox News Media.
• Lead testing and scaling of new digital lines of business, including premium subscriptions and new ad models.
• Identify and implement platform monetization opportunities across website, mobile apps, and CTV to maximize ARPU.
• Monitor competitive landscape and pilot audience growth and revenue initiatives.
• Own end-to-end GTM for Fox News Games and feature rollouts.
• Develop GTM strategies for Vertical Video experiences and For You personalization.
• Partner with product teams to translate capabilities into consumer value propositions.
• Scale a robust digital commerce strategy with affiliate and direct sales partnerships.
• Collaborate with Ad Sales to integrate sponsored experiences into new products.
• Evaluate external technology partners to accelerate commerce capabilities.
• Oversee data-driven audience segmentation and lifecycle messaging.
• Work with data teams to reduce churn and boost retention for Fox One subscriptions.

Skills

Product marketing

Digital growth

Lifecycle marketing

Casual gaming

P&L ownership

Ad monetization

Digital media publishing

Video on demand

CTV

GTM strategies

Personalization algorithms

Marketing automation

CDPs

CRM tools

A/B testing

Data-driven insights

Cohort analysis

Job description

OVERVIEW OF THE COMPANY

FOX News MediaFOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

The VP, Digital Growth and Product Marketing is responsible for identifying and driving digital revenue initiatives outside of our traditional linear revenue streams with a major focus on casual game development. This includes audience growth and user retention across our owned and operated platforms; our website, mobile apps, and Connected TV (CTV) applications to achieve the revenue goals for the digital business.

This role leads the monetization of new efforts deployed for the digital business, oversees the incubation and testing of new digital lines of business, and directs the go-to-market (GTM) and product marketing strategies for all new digital features and content experiences.

The position works closely with Product Development, Engineering, Ad Sales, Editorial, and Data teams to ensure new digital initiatives are optimized for consumer engagement, user registration, and revenue optimization. The VP also works closely with our digital commerce expansion and CRM strategies to maximize lifetime value (LTV) across the digital ecosystem.

A SNAPSHOT OF YOUR RESPONSIBILITES

Platform Monetization & New Business Strategy

• Lead revenue growth, development and rollout of the casual gaming effort for Fox News Media
• Lead the testing, and scaling of other new digital lines of business, including premium subscription tiers and novel ad-based models.
• Identify and implement platform monetization opportunities across the website, mobile apps, and CTV applications to maximize ARPU (Average Revenue Per User).
• Monitor competitive landscape and digital product trends to pilot cutting-edge audience growth and revenue initiatives.

Product Marketing & Feature Rollouts

• Own the end-to-end strategic promotion, user acquisition, and rollout of Fox News Games.
• Develop and execute comprehensive GTM strategies for major new product features, specifically including Vertical Video experiences and "For You" personalization algorithms.
• Partner with product teams to translate technical capabilities into compelling consumer-facing value propositions that drive active feature adoption.

Commerce Revenue Strategy & Development

• Aid the scale a robust digital commerce strategy to drive revenue through various commerce initiatives (affiliate, direct sales, partnership) with affiliate commerce team and eCommerce marketing.
• Partner with Ad Sales and commercial teams to integrate sponsored and advertiser-driven experiences into new digital products and games.
• Collaborate with business development to evaluate external technology partners and platforms to accelerate commerce capabilities.

CRM, Registration & Lifecycle Marketing

• Oversee data-driven audience segmentation and personalized messaging strategies across email, push notifications, and in-app messaging.
• Work closely with data and audience teams to reduce churn and build sustainable, long-term user retention funnels as Fox News Channel becomes more important to Fox One subscriptions.

WHAT YOU WILL NEED:

• Progressive experience in product marketing, digital growth, or lifecycle marketing at a major media network or high-scale digital product company.
• Experience with casual gaming development and management including ownership of revenue and/or P&L experience
• Experience running ad-monetized programs for features, services or games
• Deep understanding of digital media publishing, video-on-demand, CTV applications, and modern content consumption behaviors.
• Proven track record of successfully launching complex digital product features (such as algorithmic personalization engines or video formats) to millions of active users.
• Advanced knowledge of modern marketing automation platforms, Customer Data Platforms (CDPs), and CRM orchestration tools.
• Strong background in balancing user experience with aggressive monetization goals, including digital commerce, affiliate revenue, and hybrid subscription/ad models.
• Expert capability in using quantitative insights, cohort analysis, and A/B testing methodologies to guide strategic growth decisions.

#LI-AA1

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, and location is $206,000.00-250,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.