CRM-Driven Digital Growth & Product Marketing Manager

Fox Corporation; New York (NY); On-site; USD 102,000 - 115,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k)

Paid time off

Job summary

Fox News Media in New York seeks a Manager of Digital Growth and Product Marketing to drive day-to-day marketing campaigns, audience growth, and revenue optimization for our digital platforms.

You will lead CRM messaging, GTM planning for new digital features, and partner with Product, Engineering, Ad Sales, Editorial, and Data teams to optimize engagement, registrations, and monetization.

Qualifications

• Experience in product marketing, digital growth or CRM management within a digital media high-scale consumer tech company.
• Direct operational experience using CRM tools (Braze, Salesforce Marketing Cloud), web/app analytics, and A/B testing software.
• Strong project management and organizational skills, able to manage multiple campaigns simultaneously.
• Comfort working with user data and tracking KPIs to optimize tactics.

Responsibilities

• Build and deploy promotional campaigns across owned digital channels to drive user awareness and adoption of key product features, including Games, Vertical Video formats, and personalized content feeds.
• Set up, test, and schedule daily and automated CRM communications targeting specific user segments to boost registration and retention; track KPIs and prepare reports.
• Coordinate the tactical setup of affiliate links, sponsored game features, and advertiser-driven integrations in collaboration with commercial teams.
• Run A/B tests on messaging, copy, and visual creative to optimize campaign conversion rates and analyze engagement and churn.

Skills

Product marketing

Digital growth

CRM management

Project management

Data-driven decision making

Tools

Braze

Salesforce Marketing Cloud

A/B testing tools

Web analytics

Job description

Fox News Media in New York seeks a Manager of Digital Growth and Product Marketing to drive day-to-day marketing campaigns, audience growth, and revenue optimization for our digital platforms.

You will lead CRM messaging, GTM planning for new digital features, and partner with Product, Engineering, Ad Sales, Editorial, and Data teams to optimize engagement, registrations, and monetization.