VP, Digital Growth & Casual Gaming Monetization

fox com

New York (NY)

On-site

USD 206,000 - 250,000

Full time

14 days+
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Benefits offered by this job

Medical/Dental/Vision insurance
401(k) plan
Paid time off

Job summary

Fox News Media is seeking a VP of Digital Growth and Product Marketing to drive revenue initiatives beyond traditional channels, focusing on casual game development, subscriptions, and ad-based models across our website, apps and CTV.

You will lead monetization, incubation of new digital lines of business, and GTM strategies for new features and content experiences in collaboration with Product Development, Engineering, Ad Sales, Editorial and Data teams.

Qualifications

  • Progressive experience in product marketing, digital growth or lifecycle marketing at a major media network or high-scale digital product company.
  • Experience with casual gaming development and ownership of revenue/P&L.
  • Experience running ad-monetized programs for features, services or games.
  • Deep understanding of digital media publishing, video-on-demand and CTV.
  • Proven track record launching complex digital product features to millions of users.
  • Advanced knowledge of marketing automation platforms, CDPs and CRM orchestration tools.
  • Strong ability to balance user experience with monetization goals including digital commerce and subscriptions.
  • Expertise in using quantitative insights, cohort analysis and A/B testing to guide growth.

Responsibilities

  • Lead platform monetization and growth across Fox News platforms.
  • Develop GTM strategies for major digital features and content experiences.
  • Partner with Ad Sales and Data teams to maximize ARPU and engagement.
  • Collaborate with product, engineering and commerce teams to scale new digital lines of business.

Skills

Digital growth
Lifecycle marketing
P&L ownership
Ad-monetized programs
Casual gaming development
Video on demand / CTV
Marketing automation
CDPs & CRM orchestration
A/B testing & analytics

Tools

Marketing automation platforms
CDP tools
CRM tools
Analytics tools

Job description

Fox News Media is seeking a VP of Digital Growth and Product Marketing to drive revenue initiatives beyond traditional channels, focusing on casual game development, subscriptions, and ad-based models across our website, apps and CTV.

You will lead monetization, incubation of new digital lines of business, and GTM strategies for new features and content experiences in collaboration with Product Development, Engineering, Ad Sales, Editorial and Data teams.

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