VP, Digital Activation: Biddable Media Strategy Leader

CMI Media Group; Northern (KY); Hybrid; USD 115,000 - 230,000; Full time

Job summary

CMI Media Group in the United States seeks a Vice President, Digital Activation to lead biddable media strategy across SEM, Paid Social, Programmatic, and Video. You will guide client programs, define KPIs with analytics teams, and drive omnichannel opportunities with senior stakeholders.

With 10+ years in digital activation and a proven track in managing teams and partners, you will mentor channel leaders, shape SOPs, and represent the agency in industry forums, delivering innovative solutions

Qualifications

• 10+ years managing biddable media campaigns.
• Expertise across SEM, Paid Social, Video, and programmatic channels.
• 8+ years of people management and vendor/partner relationships.
• Strong analytical, reporting, and client leadership skills.
• Healthcare/pharma background is a plus.

Responsibilities

• Lead strategy, innovation, and delivery of biddable capabilities across client accounts.
• Set goals and KPIs with Business Insights to drive campaign success.
• Identify omnichannel opportunities and connect insights across teams.
• Research and advocate for new technologies and data sources.
• Present innovative ideas to strategic partners to grow clients.
• Build and expand relationships with senior stakeholders and partners.
• Represent the company in public forums, conferences, and press.
• Champion capabilities and tailor solutions for evolving client needs.
• Collaborate to develop and update SOPs.
• Ensure staffing and optimize workflows to meet billable goals.
• Mentor and develop biddable channel leaders.
• Hold teams accountable for executional excellence.

Skills

Leadership

Strategy development

Analytics

Communication

Mentoring

Problem solving

Healthcare/pharma background

Tools

SA360

Sprinklr

The Trade Desk

Programmatic

Paid Social

SEM

Job description

CMI Media Group in the United States seeks a Vice President, Digital Activation to lead biddable media strategy across SEM, Paid Social, Programmatic, and Video. You will guide client programs, define KPIs with analytics teams, and drive omnichannel opportunities with senior stakeholders.

With 10+ years in digital activation and a proven track in managing teams and partners, you will mentor channel leaders, shape SOPs, and represent the agency in industry forums, delivering innovative solutions