Vice President, Digital Activation

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 180,000 - 280,000; Full time

Job summary

CMI Media Group, a leading media agency within the WPP network, seeks a visionary Vice President of Digital Activation to lead biddable strategies across SEM, Paid Social, Programmatic, Video and more. You will guide strategic plans, shape client outcomes, and drive innovation with internal and external stakeholders.

You will mentor senior teams, manage partner relationships with Google, Microsoft, TikTok, The Trade Desk, Meta, and collaborate with leadership to implement SOPs and best

Qualifications

• 10+ years redefining biddable media strategies for large clients in leading platforms.
• 8+ years in team leadership and mentoring in digital activation.
• 8+ years managing partner relationships with major media platforms.

Responsibilities

• Lead strategy, innovation, and delivery of biddable capabilities across client accounts.
• Set goals and KPIs in partnership with Business Insights for campaign success.
• Identify omnichannel opportunities and connect insights across teams.
• Research and advocate for new technologies and data sources.
• Present tailored solutions to partners to drive client growth.
• Cultivate relationships with senior client stakeholders and media partners.
• Represent the company in public forums and press opportunities.
• Collaborate with leadership to update SOPs and best practices.
• Ensure staffing and optimize processes to meet billable goals.
• Mentor and develop biddable channel leaders.

Skills

Biddable media strategy

SA360

Sprinklr

The Trade Desk

Audience targeting

Analytics

Team leadership

Stakeholder management

Communication

Vendor relations

Tools

SA360

Sprinklr

The Trade Desk

Job description

Are you a visionary leader in the digital media space with a deep passion for innovation and driving impactful biddable strategies? CMI Media Group, a leading media agency within the WPP network, is seeking a highly experienced and strategic Vice President, Digital Activation to join our core leadership team.

In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will serve as a key thought leader, both internally and externally, shaping strategic plans that consistently meet and exceed our clients' brand and marketing objectives. This is an opportunity to lead, innovate, and make a significant impact within a dynamic and growing organization, fostering strong relationships with clients, partners, and internal stakeholders.

What You'll Do:

• Lead the overall strategy, innovation, and delivery of biddable capabilities across all assigned client accounts.
• Establish clear goals and KPIs in partnership with our Business Insights team, ensuring campaign success.
• Identify and spearhead omnichannel opportunities, connecting biddable media insights and strategies across teams.
• Continuously research and advocate for new technologies, data sources, and innovations within the agency and for clients.
• Bring innovative ideas directly to strategic partners to drive client growth and industry-leading solutions.
• Cultivate and expand strong, strategic relationships with senior client stakeholders and key biddable media partners (e.g., Google, Microsoft, TikTok, The Trade Desk, Meta).
• Represent CMI Media Group as a thought leader in public forums, conferences, and press opportunities.
• Champion CMI Media Group and WPP capabilities, introducing tailored solutions to meet evolving client needs.
• Collaborate with department leadership to develop, implement, and update best practices and Standard Operating Procedures (SOPs).
• Ensure appropriate client staffing, optimizing work processes, and meeting/exceeding billable goals.
• Mentor, develop, and inspire assigned biddable channel leaders, fostering their strategic and business acumen.
• Hold biddable media teams accountable for executional excellence and continuous improvement.

What You'll Bring:

• 10+ years of progressive experience managing biddable media campaigns within leading platforms (e.g., SA360, Sprinklr, The Trade Desk, other inventory and optimization platforms).
• Deep expertise in audience suppliers and across biddable channels, particularly Video, Programmatic, Paid Social, and SEM.
• 8+ years of proven team management experience, including developing and mentoring staff.
• 8+ years of experience managing partner relationships with major media platforms and vendors.
• Exceptional digital media background combined with strong project management skills.
• Outstanding analytical and problem-solving abilities.
• Excellent written, verbal, and presentation communication skills, capable of influencing senior stakeholders.
• Proven experience in leading the development of departmental processes, partnerships, and proprietary tools.
• Healthcare/Pharmaceutical background is a significant plus.