VP, Biddable & Digital Activation

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 180,000 - 280,000; Full time

Job summary

CMI Media Group, a leading media agency within the WPP network, seeks a visionary Vice President of Digital Activation to lead biddable strategies across SEM, Paid Social, Programmatic, Video and more. You will guide strategic plans, shape client outcomes, and drive innovation with internal and external stakeholders.

You will mentor senior teams, manage partner relationships with Google, Microsoft, TikTok, The Trade Desk, Meta, and collaborate with leadership to implement SOPs and best

Qualifications

• 10+ years redefining biddable media strategies for large clients in leading platforms.
• 8+ years in team leadership and mentoring in digital activation.
• 8+ years managing partner relationships with major media platforms.

Responsibilities

• Lead strategy, innovation, and delivery of biddable capabilities across client accounts.
• Set goals and KPIs in partnership with Business Insights for campaign success.
• Identify omnichannel opportunities and connect insights across teams.
• Research and advocate for new technologies and data sources.
• Present tailored solutions to partners to drive client growth.
• Cultivate relationships with senior client stakeholders and media partners.
• Represent the company in public forums and press opportunities.
• Collaborate with leadership to update SOPs and best practices.
• Ensure staffing and optimize processes to meet billable goals.
• Mentor and develop biddable channel leaders.

Skills

Biddable media strategy

SA360

Sprinklr

The Trade Desk

Audience targeting

Analytics

Team leadership

Stakeholder management

Communication

Vendor relations

Tools

SA360

Sprinklr

The Trade Desk

Job description

CMI Media Group, a leading media agency within the WPP network, seeks a visionary Vice President of Digital Activation to lead biddable strategies across SEM, Paid Social, Programmatic, Video and more. You will guide strategic plans, shape client outcomes, and drive innovation with internal and external stakeholders.

You will mentor senior teams, manage partner relationships with Google, Microsoft, TikTok, The Trade Desk, Meta, and collaborate with leadership to implement SOPs and best