VP, CRM & Loyalty — Data-Driven Growth Leader

Pure Search; Washington (District of Columbia); Hybrid; USD 190,000 - 280,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Pure Search is seeking a Vice President, CRM & Loyalty to lead the next evolution of customer engagement within a large multi-site healthcare services organisation. This executive role focuses on data-driven loyalty, retention, personalisation and lifecycle marketing.

Reporting to the Chief Marketing Officer, you will shape strategy, build best-in-class engagement programmes, unlock customer data value, and drive long-term growth across all channels in a hybrid, US-based environment.

Qualifications

• Significant leadership experience in CRM, loyalty or customer engagement.
• Experience leading large-scale CRM and loyalty functions within a multi-site environment.
• Proven ability to translate data into personalised engagement programmes.

Responsibilities

• Develop and execute the CRM, retention and loyalty strategy across the customer lifecycle.
• Create and optimise personalised journeys across email, SMS and other channels.
• Build lifecycle and trigger-based communications to boost engagement and retention.
• Collaborate with technology and data teams to maximise customer data use.
• Define and refine future loyalty strategy, including potential programmes.
• Establish measurement frameworks and KPIs for continuous optimisation.
• Identify opportunities to improve frequency, retention and lifetime value.
• Lead and mentor a high-performing CRM team.

Skills

CRM & Loyalty leadership

Lifecycle marketing

Data-driven strategy

Omnichannel engagement

Team leadership

Healthcare sector knowledge

Job description

Pure Search is seeking a Vice President, CRM & Loyalty to lead the next evolution of customer engagement within a large multi-site healthcare services organisation. This executive role focuses on data-driven loyalty, retention, personalisation and lifecycle marketing.

Reporting to the Chief Marketing Officer, you will shape strategy, build best-in-class engagement programmes, unlock customer data value, and drive long-term growth across all channels in a hybrid, US-based environment.