VP, Consumer Strategy & Insights

SiriusXM Radio, Inc.; New York (NY); On-site; USD 214,000 - 280,000; Full time

Job summary

SiriusXM Radio, Inc. is seeking a seasoned Vice President of Consumer Strategy to lead consumer research, synthesize insights, and guide strategic direction across Marketing, Product, and Programming. The role requires deep expertise in audience segmentation, market research, and stakeholder leadership.

The leader will work with Commercial Analytics, Data Science, Brand Marketing, and Engagement Strategy to ensure consumer understanding informs strategic decisions and drives business performance.

Qualifications

• 15+ years of experience in consumer strategy, insights, or related fields.
• Proven ability to synthesize quantitative and qualitative data into a clear consumer POV.
• Strong leadership of directors and senior managers in a complex org.

Responsibilities

• Lead Consumer Research and Programming Research efforts and develop an integrated learning agenda.
• Define audience segments and identify opportunities based on consumer needs and potential.
• Synthesize research with behavioral data to reveal actionable insights.
• Incorporate trends to understand changes in the consumer environment and strategy impact.
• Translate insights into strategic implications for customer, engagement, brand and marketing.
• Partner with Analytics, Marketing, Product, and Programming to drive decision making.
• Develop audience frameworks and narratives to guide cross-functional teams.
• Manage the Consumer Strategy budget and drive cost-efficient investments.
• Lead change initiatives and governance for the function.

Skills

Leadership

Consumer insights

Market research

Strategic thinking

Communication

Cross-functional collaboration

Stakeholder influence

Education

Bachelor's degree

Tools

SQL

Excel

Job description

SiriusXM Radio, Inc. is seeking a seasoned Vice President of Consumer Strategy to lead consumer research, synthesize insights, and guide strategic direction across Marketing, Product, and Programming. The role requires deep expertise in audience segmentation, market research, and stakeholder leadership.

The leader will work with Commercial Analytics, Data Science, Brand Marketing, and Engagement Strategy to ensure consumer understanding informs strategic decisions and drives business performance.