Head of Consumer Strategy & Insights

SiriusXM; New York (NY); Sur place; USD 214 000 - 280 000; Plein temps

Résumé du poste

SiriusXM is seeking a Vice President, Consumer Strategy to lead research and strategic insights across consumer audiences. You will direct Consumer Research and Programming Research, synthesizing data with market trends to shape company strategy and product decisions.

You will collaborate with Analytics, Marketing, Product and Programming to translate insights into actionable business outcomes, guiding investments and strategic priorities for SiriusXM’s consumer offerings.

Qualifications

• Significant leadership experience in consumer strategy, consumer insights, audience strategy, market research or related discipline.
• Exceptional ability to connect quantitative analysis, qualitative research, behavioral data and external signals into a clear consumer POV.
• Strong external orientation and curiosity about changes in culture, technology, competition, media consumption and the broader economy.

Responsabilités

• Lead Consumer Research and Programming Research, creating an integrated learning agenda for key questions.
• Develop and maintain a clear POV on audiences, needs, motivations and barriers.
• Define meaningful consumer segments and opportunities based on needs and business potential.
• Synthesize research with behavioral data and business performance to identify actionable insights.
• Translate consumer understanding into strategic implications for customer, engagement, brand and marketing strategies.

Connaissances

Consumer insights

Audience strategy

Leadership

Budget management

Stakeholder influence

Description du poste

SiriusXM is seeking a Vice President, Consumer Strategy to lead research and strategic insights across consumer audiences. You will direct Consumer Research and Programming Research, synthesizing data with market trends to shape company strategy and product decisions.

You will collaborate with Analytics, Marketing, Product and Programming to translate insights into actionable business outcomes, guiding investments and strategic priorities for SiriusXM’s consumer offerings.