VP, Consumer Strategy & Insights

AdsWizz; New York; On-site; USD 214,000 - 280,000; Full time

Job summary

SiriusXM is seeking a Vice President, Consumer Strategy to translate insights into strategic direction. You will oversee Consumer Research and Programming Research, weaving internal data with external trends to shape audience strategies across Marketing, Product and Programming.

This senior leader will set priorities, build audience frameworks, and partner with analytics and brand teams to drive customer insights that inform decisions and growth across the organization.

Qualifications

• 15+ years in consumer strategy or related field.
• Experience leading directors and senior managers.
• Ability to translate data into strategic narratives.
• Strong storytelling and influencing skills.
• Must have legal right to work in the U.S.

Responsibilities

• Lead Consumer Research and Programming Research to shape learning agendas.
• Develop and maintain a clear point of view on audiences and behavior.
• Synthesize insights with data to identify opportunities and priorities.
• Partner with Analytics, Marketing, Product and Programming to drive decisions.
• Set operating model and priorities for the Consumer Strategy function.
• Lead and develop senior leaders within the function.

Skills

Leadership

Consumer insights

Strategy development

Cross-functional collaboration

Data analysis

Job description

SiriusXM is seeking a Vice President, Consumer Strategy to translate insights into strategic direction. You will oversee Consumer Research and Programming Research, weaving internal data with external trends to shape audience strategies across Marketing, Product and Programming.

This senior leader will set priorities, build audience frameworks, and partner with analytics and brand teams to drive customer insights that inform decisions and growth across the organization.