Chief Consumer Strategy & Insights Leader

AdsWizz; Northern, New York (KY, NY); On-site; USD 214,000 - 280,000; Full time

Job summary

SiriusXM is seeking a Vice President, Consumer Strategy to synthesize consumer insights into strategic direction across Marketing, Product, and Programming. The role requires turning complex data into clear priorities and narratives to guide business decisions.

The leader will oversee Consumer Research and Programming Research, collaborating with analytics, data science and cross-functional teams to shape audience-facing strategies and growth opportunities.

Qualifications

• Significant leadership experience in consumer strategy, consumer insights, audience strategy, market research or a related discipline within a sophisticated consumer-facing organization.
• Demonstrated ability to connect quantitative analysis, qualitative research, behavioral data and external signals into a clear and actionable consumer point of view.
• Exceptional communication and storytelling skills for senior executives.

Responsibilities

• Lead Consumer Research and Programming Research, establishing an integrated learning agenda focused on the most important consumer and business questions.
• Develop and maintain a clear point of view on our audiences, including their needs, motivations, behaviors, perceptions and barriers.
• Define meaningful consumer segments and identify areas of opportunity based on consumer needs and business potential.
• Synthesize consumer and programming research with behavioral data and business performance to identify the insights and opportunities that matter most.
• Incorporate external research and industry, competitive, cultural and macroeconomic trends to understand how the consumer environment is changing.

Skills

Leadership experience

Consumer insights

Audience strategy

Market research

Strategic storytelling

Quant/qual analysis

Cross-functional collaboration

Communication

Commercial judgment

Budget management

Job description

SiriusXM is seeking a Vice President, Consumer Strategy to synthesize consumer insights into strategic direction across Marketing, Product, and Programming. The role requires turning complex data into clear priorities and narratives to guide business decisions.

The leader will oversee Consumer Research and Programming Research, collaborating with analytics, data science and cross-functional teams to shape audience-facing strategies and growth opportunities.