SVP, Consumer Marketing & Brand Strategy

AdsWizz; New York; On-site; USD 229,000 - 300,000; Full time

Job summary

SiriusXM is seeking a Group Vice President of Consumer Marketing to elevate brand relevance and demand by leveraging content, talent and live experiences across channels. You will shape strategy, partnerships and budgets with senior leaders to maximize customer impact and revenue.

The role requires exceptional leadership, creative judgment and a deep digital fluency to connect marketing ideas with business outcomes across Brand Strategy, Creative, Integrated Marketing & Brand Experiences, Media

Qualifications

• Typically has 18 or more years of experience with 9-12 or more years of management experience.
• Proven ability to turn content, talent, cultural moments, experiences or other differentiated assets into integrated marketing that creates consumer interest and demand.
• Exceptional communication, storytelling and influencing skills, with the ability to establish a clear marketing point of view across senior cross-functional teams.

Responsibilities

• Define and steward SiriusXM's brand positioning, differentiation, architecture and long-term brand direction, ensuring the brand remains distinctive and relevant.
• Lead the development of creative strategy and expression across SiriusXM marketing, establishing a high bar for ideas, storytelling, design and execution.
• Identify and develop integrated marketing opportunities that bring together creative, media, content, talent, partnerships, digital and live experiences to amplify our most important moments and create greater consumer relevance.
• Turn SiriusXM’s unique content, talent, access and programming into compelling consumer propositions and marketing ideas that create relevance and demand.
• Develop marketing strategies that broaden SiriusXM’s relevance with new and evolving consumer segments while strengthening the connection with our existing customer base.

Skills

Executive leadership

Brand strategy

Creative judgment

Digital fluency

Integrated marketing

Partnership marketing

Job description

SiriusXM is seeking a Group Vice President of Consumer Marketing to elevate brand relevance and demand by leveraging content, talent and live experiences across channels. You will shape strategy, partnerships and budgets with senior leaders to maximize customer impact and revenue.

The role requires exceptional leadership, creative judgment and a deep digital fluency to connect marketing ideas with business outcomes across Brand Strategy, Creative, Integrated Marketing & Brand Experiences, Media