Head of Acquisition Marketing & Onboarding

TIAA; Frisco (TX); On-site; USD 103,000 - 150,000; Full time

Job summary

TIAA in Frisco, TX seeks a Client Marketing professional to execute strategic campaigns and initiatives with Marketing and Distribution to acquire, develop and retain clients. This role uses digital, social, and traditional methods to deliver high-quality leads to sales teams.

Key responsibilities include Go-To-Market execution, collaboration with sales, journey mapping for audience segments, and KPI-driven campaign management. Experience in financial services onboarding is valued.

Qualifications

• 5+ years of experience required; 7+ years preferred.
• Experience in financial services onboarding journeys is a plus.
• Experience designing or optimizing onboarding journeys is preferred.
• Experience managing agency and vendor relationships.

Responsibilities

• Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
• Establishes and maintains strong working relationships with sales and business partners.
• Contributes to journey mapping for audience segmentation and identifies opportunities for future needs.
• Owns campaign planning, development and execution with Sales and marketing teams.
• Manages departmental KPIs aligned to business goals.
• Provides tactical marketing support in partnership with functional areas.

Skills

Audience Insights

Budgeting

Campaign Management

Differentiates Value Proposition

Influence

Lead and Demand Generation

Marketing Analytics

Marketing Channels

Marketing Strategic Planning

Prioritizes Effectively

Relationship Management

Education

University degree

Job description

TIAA in Frisco, TX seeks a Client Marketing professional to execute strategic campaigns and initiatives with Marketing and Distribution to acquire, develop and retain clients. This role uses digital, social, and traditional methods to deliver high-quality leads to sales teams.

Key responsibilities include Go-To-Market execution, collaboration with sales, journey mapping for audience segments, and KPI-driven campaign management. Experience in financial services onboarding is valued.