CMO, Wealth & Advice: Growth & Engagement

TIAA; New York (NY); Vor Ort; USD 350.000 - 420.000; Vollzeit

Zusammenfassung

TIAA Wealth & Advice is seeking a transformative Chief Marketing Officer to lead the development and execution of comprehensive marketing and communications strategies across its wealth and advisory businesses. The role drives value proposition creation, content delivery, and go-to-market planning to generate high-quality leads and client engagement.

You will manage a multi-disciplinary team, partner with enterprise functions, and ensure measurement of ROI and growth.

Qualifikationen

• Experience leading a multi-channel marketing organization.
• Proven ability to create and deploy value propositions.
• Experience with go-to-market and automated triggers.
• Strong leadership and cross-functional collaboration.
• Data-driven decision making and analytics.

Aufgaben

• Leads a full-service marketing team across strategy and execution.
• Oversees multi-year go-to-market plans for core client segments.
• Designs marketing plans that deepen wealth client relationships.
• Develops automated client journeys for lead gen, onboarding, and retention.
• Partners with other CMOs to align efforts and unlock meaningful leads.
• Drives insights to guide content and strategy.

Kenntnisse

Audience Insights

Budgeting

Campaign Management

Value Proposition

Influence

Lead & Demand Gen

Marketing Analytics

Marketing Channels

Strategic Planning

Prioritization

Relationship Management

Ausbildung

University degree preferred

Jobbeschreibung

TIAA Wealth & Advice is seeking a transformative Chief Marketing Officer to lead the development and execution of comprehensive marketing and communications strategies across its wealth and advisory businesses. The role drives value proposition creation, content delivery, and go-to-market planning to generate high-quality leads and client engagement.

You will manage a multi-disciplinary team, partner with enterprise functions, and ensure measurement of ROI and growth.