VP, Brand Growth & Strategy

Pact; Boulder (CO); On-site; USD 225,000 - 275,000; Full time

Benefits offered by this job

401(k) with employer match

Bonus opportunity

Product allowance and employee-disount

Job summary

Pact is seeking a VP, Head of Brand to lead all aspects of brand storytelling and strategic marketing. You will direct a cross-functional team, shape the consumer narrative, and drive growth across channels, retail, and partnerships.

You will own the brand's creative direction, work with the leadership team, and champion wellness and sustainability in every consumer interaction, including digital and in-store experiences.

Qualifications

• Proven track record of building and executing brand narratives that drive growth.
• Experience leading integrated brand and product storytelling across channels.
• Strong leadership and collaboration across senior teams.
• Comfortable setting strategy and writing briefs.

Responsibilities

• Apply brand strategy across owned channels, paid media, and product storytelling.
• Own the integrated seasonal marketing calendar and launches.
• Lead IRL marketing and in-store experiences.
• Support wholesale marketing and partner materials.
• Own organic social strategy and content planning.
• Manage partnerships, influencers and PR end-to-end.
• Monitor competitive landscape and adjust positioning.

Skills

Brand storytelling

Leadership

Cross-functional collaboration

Strategic planning

Consumer insights

AI integration

Job description

Pact is seeking a VP, Head of Brand to lead all aspects of brand storytelling and strategic marketing. You will direct a cross-functional team, shape the consumer narrative, and drive growth across channels, retail, and partnerships.

You will own the brand's creative direction, work with the leadership team, and champion wellness and sustainability in every consumer interaction, including digital and in-store experiences.