VP, Brand Storytelling & Creative Leadership

Tivity Health; United States; On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Competitive salary

Bonus potential

Medical, dental, vision

401k with match

Generous paid time off

Free gym membership to 13,000+ US gyms

Job summary

Tivity Health seeks a visionary Vice President of Content & Creative to lead brand strategy, content vision, and creative execution across B2B and B2C audiences. You will mentor designers and copywriters, translating complex healthcare concepts into engaging content that drives awareness, trust, and action.

Collaborating with product, marketing, sales, and agencies, you will elevate storytelling, ensure brand consistency, and steer high-impact campaigns.

Qualifications

• 10+ years of progressive experience in content marketing, brand storytelling, editorial strategy, thought leadership, and demand generation.
• Proven success leading content and creative functions serving both B2B and B2C audiences, preferably within healthcare, wellness, Medicare, or related industries.
• Editorial and storytelling capabilities that translate complex concepts into engaging narratives.
• Deep expertise in content strategy and audience engagement across full-funnel content.

Responsibilities

• Set creative and content strategy aligning to business goals and growth priorities.
• Lead content strategies for multiple audiences across B2B and B2C channels, including sales enablement content.
• Translate healthcare, product, and business concepts into clear, persuasive content for diverse audiences.
• Own the creative vision for all brands, guide campaigns, and ensure market-facing storytelling.
• Build and develop a high-performing team of designers, copywriters, and content specialists.
• Oversee quality, brand consistency, and compliance across materials and channels.
• Scale content operations with AI-enabled workflows and templates to improve speed and quality.
• Establish KPIs, reporting routines, and feedback to optimize messaging and channels.

Skills

Content marketing

Brand storytelling

Editorial strategy

Thought leadership

Demand generation

Leadership

Cross-functional leadership

Executive communication

Agency management

AI-enabled content creation

Tools

CMS platforms

Analytics tools

Project management systems

Job description

Tivity Health seeks a visionary Vice President of Content & Creative to lead brand strategy, content vision, and creative execution across B2B and B2C audiences. You will mentor designers and copywriters, translating complex healthcare concepts into engaging content that drives awareness, trust, and action.

Collaborating with product, marketing, sales, and agencies, you will elevate storytelling, ensure brand consistency, and steer high-impact campaigns.