VP Brand: AI-Driven Personalization & Impact

Prose; New York (NY); Hybrid; USD 250,000 - 275,000; Full time

Benefits offered by this job

Competitive PTO

Competitive compensation package

Company sponsored health care plan (医療

401k + matching

FSA and commuter benefits

Snacks and lunches

Job summary

Prose seeks a VP, Brand to lead brand strategy, voice, and awareness with the customer at the center. Reporting to the Chief Brand Innovation Officer, you’ll own strategy and execution across earned media, community, creator advocacy, campaigns and social impact.

You will build a team of four+ agencies, manage budgets, measure brand health, and ensure the work drives real outcomes and a consistent narrative across touchpoints.

Qualifications

• 10+ years in brand, communications, or marketing, incl. senior leadership.
• Proven track record building holistic brand awareness across earned, social, community, and partnerships.
• Experience leading integrated 360° campaigns, creative, and content development.
• Customer-obsessed; fluent in using insight, trends, and data to shape messaging.
• Experience owning a brand budget and measuring brand health and ROI.
• Experience leading PR, communications, and crisis management.
• Experience leading influencer/creator advocacy and community programs.
• Familiarity with brand/creator tools (CreatorIQ, Nectar Social, Dash Hudson).
• Strong executive presence and stakeholder management.

Responsibilities

• Partner with the Chief Brand Innovation Officer on overall brand strategy across channels.
• Build holistic brand awareness across earned, owned, social, partnerships, and community.
• Shape messaging using voice-of-customer insights and data.
• Lead 360° campaigns, creative development, and cultural moments.
• Direct marketing activation and ongoing content development.
• Develop influencer/creator programs with authentic relationships.
• Oversee PR and earned media to grow coverage and share of voice.
• Own communications, internal and crisis readiness, protecting brand reputation.
• Grow community and social management across owned channels.
• Advance social impact and AI-discovery brand considerations.

Skills

Brand strategy

Leadership

Campaign management

Data-driven decisions

Executive presence

Brand measurement

Tools

CreatorIQ

Nectar Social

Dash Hudson

Job description

Prose seeks a VP, Brand to lead brand strategy, voice, and awareness with the customer at the center. Reporting to the Chief Brand Innovation Officer, you’ll own strategy and execution across earned media, community, creator advocacy, campaigns and social impact.

You will build a team of four+ agencies, manage budgets, measure brand health, and ensure the work drives real outcomes and a consistent narrative across touchpoints.