Chief Brand Architect: AI-Driven Personalization & Purpose

Prose; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive PTO

Competitive compensation package

Company sponsored health care plan (m‑

401k + matching

FSA and commuter benefits

Snacks and lunches

Job summary

Prose is seeking a VP, Brand to lead brand strategy, voice, and awareness with the customer at the core. You will partner with the Chief Brand Innovation Officer, guide a team of four plus agencies, own the budget, and measure brand health to ensure accountable outcomes across media, community, campaigns and social impact.

You’ll shape positioning, narrative, and experiences that fuse a personalized, made‑to‑order product with a sustainable business, climate‑neutral posture, and AI‑driven

Qualifications

• 10+ years in brand, communications, or marketing, with senior leadership experience in consumer brands.
• Proven ability to build holistic brand awareness across earned, social, community and partnerships with measurable results.
• Experience leading integrated 360° campaigns, creative and content development across channels.
• Customer-obsessed; data-driven messaging and decisions based on insights, trends and feedback.
• Experience owning a brand budget and measuring brand health and ROI.
• Experience leading PR, communications, and crisis management through in-house teams and agencies.
• Familiarity with AI tools and building brand discoverability in AI assistants and engines is a plus.

Responsibilities

• Brand strategy & narrative: partner with leadership to own strategy across media, community, advocacy, campaigns and social impact.
• Drive holistic brand awareness across earned, owned, social, partnerships and community.
• Use customer insights and data to shape messaging and connect brand to the end-to-end journey.
• Lead 360 campaigns, creative and cultural moments, guiding briefs and cross‑functional kickoffs.
• Oversee marketing activation and ongoing content development to evolve product storytelling.
• Build brand advocacy and influencer/creator programs with authentic partnerships.
• Lead proactive PR to grow visibility, share of voice and earned presence.
• Own communications, internal and crisis readiness to protect brand reputation.
• Manage community, blog and social across platforms and drive social impact initiatives.
• Shape AI discoverability and GEO/AEO strategies as a brand channel.

Skills

Brand strategy

Team leadership

Integrated campaigns

Content & storytelling

PR & communications

Influencer partnerships

AI-driven brand discovery

Budget management

Tools

CreatorIQ

Nectar Social

Dash Hudson

ShopMy

Job description

Prose is seeking a VP, Brand to lead brand strategy, voice, and awareness with the customer at the core. You will partner with the Chief Brand Innovation Officer, guide a team of four plus agencies, own the budget, and measure brand health to ensure accountable outcomes across media, community, campaigns and social impact.

You’ll shape positioning, narrative, and experiences that fuse a personalized, made‑to‑order product with a sustainable business, climate‑neutral posture, and AI‑driven