VP, Brand Marketing

Prose; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive PTO

Competitive compensation package

Company sponsored health care plan (m‑

401k + matching

FSA and commuter benefits

Snacks and lunches

Job summary

Prose is seeking a VP, Brand to lead brand strategy, voice, and awareness with the customer at the core. You will partner with the Chief Brand Innovation Officer, guide a team of four plus agencies, own the budget, and measure brand health to ensure accountable outcomes across media, community, campaigns and social impact.

You’ll shape positioning, narrative, and experiences that fuse a personalized, made‑to‑order product with a sustainable business, climate‑neutral posture, and AI‑driven

Qualifications

• 10+ years in brand, communications, or marketing, with senior leadership experience in consumer brands.
• Proven ability to build holistic brand awareness across earned, social, community and partnerships with measurable results.
• Experience leading integrated 360° campaigns, creative and content development across channels.
• Customer-obsessed; data-driven messaging and decisions based on insights, trends and feedback.
• Experience owning a brand budget and measuring brand health and ROI.
• Experience leading PR, communications, and crisis management through in-house teams and agencies.
• Familiarity with AI tools and building brand discoverability in AI assistants and engines is a plus.

Responsibilities

• Brand strategy & narrative: partner with leadership to own strategy across media, community, advocacy, campaigns and social impact.
• Drive holistic brand awareness across earned, owned, social, partnerships and community.
• Use customer insights and data to shape messaging and connect brand to the end-to-end journey.
• Lead 360 campaigns, creative and cultural moments, guiding briefs and cross‑functional kickoffs.
• Oversee marketing activation and ongoing content development to evolve product storytelling.
• Build brand advocacy and influencer/creator programs with authentic partnerships.
• Lead proactive PR to grow visibility, share of voice and earned presence.
• Own communications, internal and crisis readiness to protect brand reputation.
• Manage community, blog and social across platforms and drive social impact initiatives.
• Shape AI discoverability and GEO/AEO strategies as a brand channel.

Skills

Brand strategy

Team leadership

Integrated campaigns

Content & storytelling

PR & communications

Influencer partnerships

AI-driven brand discovery

Budget management

Tools

CreatorIQ

Nectar Social

Dash Hudson

ShopMy

Job description

Prose is truly custom hair and skin care made-to-order—just for you. Our line of custom products are made by an in-house, Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists, giving consumers clean skin care, hair care and impeccable results.

At the heart of Prose’s success is Singular, its proprietary AI-powered beauty-tech platform, which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept, all Prose hair and skin care products are personalized to your one-of-a-kind hair, skin, goals and environment.

We’re a company that wants to change beauty practices, so we’re changing the way beauty companies practice. As a certified B Corporation, a Public Benefit Corporation and Climate Neutral, we’re proving that good business is always sustainable. With Prose, there’s nothing sacrificed to bring you great products—not trees, materials, wages, or performance.

Prose & Singular in Numbers

Founded in 2017, with hubs in Paris, New York, and Los Angeles

2M customers and 350K active subscribers

21M custom products made, with 1M+ unique formulas

350+ team members across disciplines

$600M+ in lifetime sales, with $165M+ revenue in 2024

Profitable since 2024

Discover our Company Culture on Welcome to the Jungle here

Discover our Company Mission & Vision in video here

Position Summary

Prose is looking for a VP, Brand to drive brand strategy, brand voice, and brand awareness — with the customer at the heart of it all. Reporting to the Chief Brand Innovation Officer, you’ll partner on Prose’s overall brand vision and own the strategy and execution that bring it to life across earned media, community, creator advocacy, campaigns, and social impact — making personalization a cultural narrative.

This is a role for a strategic leader who builds through their team. You’ll set positioning and narrative for how the brand expresses itself, manage a team of four plus external agencies, own your budget, and measure brand health so the work is accountable to real outcomes — not just activity. You’ll also be the senior, steady voice in the moments that matter most.

What makes this role distinctly Prose: brand here isn’t a layer on top of the product — it’s an extension of a genuinely personalized, made-to-order product and a real commitment to doing business well. As a B Corp, Public Benefit Corporation, and Climate Neutral company, Prose’s social impact work is substantive, not decorative. And because Prose is built on an AI beauty-tech platform, how the brand shows up in AI-driven discovery is a frontier this role gets to shape.

Key Responsibilities

Brand strategy & narrative — Partner with the Chief Brand Innovation Officer on Prose’s overall brand strategy, and own the strategy across earned media, community, advocacy, campaigns, and social impact — turning positioning into a clear, consistent narrative at every touchpoint, with the customer at the center.

Holistic brand awareness — Build full-funnel brand awareness across earned, owned, social, partnerships, and community — increasing how many of the right people know, understand, and choose Prose, not just how much coverage we generate.

Customer centricity — Use voice-of-customer insight, emerging customer trends, and data to shape messaging and brand decisions, partnering closely with Growth and Product so the brand connects to the end‑to‑end customer journey.

Campaigns, creative & cultural moments — Partner with NPD + Creative to concept and execute 360° campaigns, brand moments, cultural partnerships, and experiential activations; own marketing briefs and cross‑functional kickoffs with Creative, Growth, and Product; and guide asset development across platforms and formats.

Marketing & content activation — Lead marketing and campaign activation and always‑on content development, sustaining and evolving product storytelling through seasonal repositioning as the market shifts.

Brand advocacy & influencer — Build brand advocacy and the influencer/creator program with both an organic and performance lens, building authentic relationships that expand Prose’s reach with new audiences and driving EMV./

PR & earned media — Lead proactive PR to build industry and consumer visibility and credibility, overseeing the PR and SEO/blog agency to grow quality coverage, share of voice, and LLM‑optimized earned presence that reinforces Prose’s positioning.

Communications & crisis — Own communications, corporate/internal comms and crisis readiness, protecting brand reputation with fast, clear, well‑judged response when issues arise.

Community & social — Lead and expand community, blog, and social management, ensuring Prose shows up consistently across owned social channels (Meta, TikTok, YouTube, etc.).

Social impact (B Corp) — Own Prose’s social impact agenda, advancing the company’s commitments as a certified B Corporation and connecting purpose to brand storytelling.

AI discoverability — Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). Partner with Growth, SEO, and content on generative engine optimization (GEO/AEO) and LLM optimization, and treat AI surfaces as a brand channel to monitor and shape.

Budget & measurement — Own the brand budget across team, agency, and programs, and measure brand health and ROI (awareness, consideration, share of voice, sentiment, marketing mix modeling/MMM) to show impact and reallocate toward what works.

Team leadership — Manage, mentor, and develop a multidisciplinary team across comms, brand advocacy, social, and social impact — including hiring the open Sr. Manager, Brand Advocacy.

Key Qualifications

10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand.

Proven track record building holistic brand awareness across earned, social, community, and partnerships — with measurable results.

Experience leading integrated 360° campaigns, creative, and content development across channels.

Customer‑obsessed; fluent in using insight, emerging trends, and data to shape brand messaging and decisions.

Experience owning a brand budget and measuring brand health and ROI (awareness, consideration, share of voice, sentiment, MMM).

Experience leading PR, communications, corporate/internal communications, and crisis through in‑house teams and external agencies.

Experience leading influencer/creator advocacy and community/social programs.

Familiarity with brand, creator, and measurement tools — e.g., CreatorIQ, Nectar Social, Dash Hudson, ShopMy, and brand‑health trackers like Qualtrics.

Proven people leadership — you’ve built, managed, and developed multidisciplinary teams.

Strong executive presence and stakeholder management; a clear, calm communicator who earns trust internally and externally.

Familiarity with building brand discoverability in AI assistants and answer engines (GEO/AEO) is a strong plus.

Experience with social impact, purpose, or sustainability communications is a strong plus (B Corp or mission‑driven brand experience especially welcome).

Beauty, wellness, or premium DTC experience is a plus

Knowledge and passion for prestige skincare and haircare categories.

Active, daily use of AI tools in your current workflow — for analysis, reporting, research, or creative thinking. We’re looking for someone who already treats AI as a work tool, not someone willing to learn it someday.

Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:

Competitive PTO

Competitive compensation package

Company sponsored health care plan (medical, dental and vision plans)

401k + matching

FSA and commuter benefits

Snacks and lunches

Prose Values

Intentional Inclusivity

We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.

We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.

Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.

We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.

We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge.

Humanity Always

We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co‑workers through this lens of conscious benevolence, authenticity and fellowship.

We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.