Programmatic & Paid Social Media Leader

VML; Chicago (IL); Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a WPP agency, is seeking a Media Manager to manage cross-channel paid media campaigns. You’ll coordinate programmatic and paid social activations, optimize performance, and deliver client-ready reporting across multiple partners and platforms.

You will collaborate with Omnichannel Strategy & Account teams and help drive strategy, pacing, and reporting for campaigns including Google Ads, Meta Ads, Amazon, DV360, Trade Desk and more.

Qualifications

• 1-3 years in programmatic or paid social media activation.
• Strong understanding of platforms such as programmatic DSPs (Amazon, DV360, Trade Desk) and Paid Social Managers (Meta, TikTok, LinkedIn).
• Familiarity with conversion tracking methodologies.
• Experience working with cross functional department teams.
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics).
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.

Responsibilities

• Management of client paid media campaigns including strategy, trafficking, pacing, optimizations and reporting.
• Develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, and ConnectedTV.
• Create and refine internal and client-facing performance reports.
• Provides regular progress reports regarding online marketing efforts and performance metrics to clients
• Oversee strategic execution of media campaigns for more junior team members; ensure all media plans are in market and deadlines are met
• Presents recommendations to managers, clients and prospects
• Actively manages optimizations to assure client success
• Assists in the management of tagging and tracking URLs
• Executes media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others

Skills

Interpersonal skills

Multitasking

Problem solving

Analytical thinking

Tools

Programmatic DSPs

Paid Social Platforms

Job description

VML, a WPP agency, is seeking a Media Manager to manage cross-channel paid media campaigns. You’ll coordinate programmatic and paid social activations, optimize performance, and deliver client-ready reporting across multiple partners and platforms.

You will collaborate with Omnichannel Strategy & Account teams and help drive strategy, pacing, and reporting for campaigns including Google Ads, Meta Ads, Amazon, DV360, Trade Desk and more.