VP, Audiences & Activation — Data-Driven Ad Tech Executive

Spectrum; New York (NY); On-site; USD 213,000 - 426,000; Full time

Job summary

Spectrum seeks a VP, Product – Audiences & Activation to lead the Audiences & Activation pillar of our behavioral intelligence platform. You will own strategy, roadmap and commercial performance for audience products sold to brands and agencies across programmatic, CTV, clean-room and partner channels, reporting to the Group VP, Technology.

As a hands-on product owner, you’ll define the vision, launch initial audience products, manage distribution across DSPs/SSPs/partners, and develop pricing

Qualifications

• 8+ years of product management experience for audience, data or adtech products.
• 4+ years product ownership experience with commercial accountability.

Responsibilities

• Own the vision, strategy, multi-year roadmap and business case for the Audiences & Activation pillar.
• Launch and scale the initial audience product portfolio across channels and enterprise agreements.
• Define and validate next-generation audience products with beta partners and design teams.
• Manage audience distribution across DSPs/SSPs/clean rooms and partner platforms.
• Develop pricing and packaging with Finance, Sales and platform leadership.
• Embed privacy governance into product decisions with Privacy and Legal.
• Translate feedback into prioritized roadmap decisions with Data Science and Sales.
• Own product requirements, beta conversions and seller enablement.
• Recruit, develop and lead a high-performing product team as the pillar scales.

Skills

Audience product mgmt

Cross-channel activation

Pricing strategy

Leadership

AI/ML concepts

Privacy & data governance

Executive storytelling

Strategic roadmaps

Channel partnerships

Collaboration

Education

Bachelor’s degree

Job description

Spectrum seeks a VP, Product – Audiences & Activation to lead the Audiences & Activation pillar of our behavioral intelligence platform. You will own strategy, roadmap and commercial performance for audience products sold to brands and agencies across programmatic, CTV, clean-room and partner channels, reporting to the Group VP, Technology.

As a hands-on product owner, you’ll define the vision, launch initial audience products, manage distribution across DSPs/SSPs/partners, and develop pricing