Head of Programmatic Ad Product & Innovation

Spectrum; New York (NY); On-site; USD 124,000 - 200,000; Full time

Job summary

Spectrum Reach, a unit of Charter Communications, is hiring a Director of Ad Product Development to lead automation of programmatic monetization, ad serving, and agentic media activation for Spectrum Reach clients. The role reports to the VP of Advertising Product Management and operates in a highly matrixed environment with key stakeholders.

You will define and own the product roadmap, guide cross-functional teams, conduct vendor evaluations, advise senior leadership on opportunities and risks,

Qualifications

• 5+ years of Product Mgmt/Development experience.
• Strong understanding of Programmatic (DSP and SSP).
• Tech knowledge in the Programmatic space.

Responsibilities

• Define and own the product roadmap for programmatic monetization, ad serving, agentic media sales, self-service campaign management, and supply quality monitoring.
• Integrate workflows and establish best practices for algorithmic and agentic media activation, execution, optimization, and reporting.
• Lead, develop, and mentor a team of product managers. Set priorities, remove roadblocks, and support career growth.
• Lead vendor and partner evaluations, meetings, and commercial contract negotiations. Interface with external executives and management as needed.
• Advise senior leadership on key opportunities, risks, and potential partnerships.
• Partner with cross-functional teams to ensure proper testing, integration, activation, and ongoing support.
• Translate sales and market needs into compelling product opportunities. Build consensus on priorities to drive execution.
• Convert business strategy into a portfolio product roadmap. Articulate trade-offs and business cases for new features using data-driven prioritization.

Skills

Product Management

Programmatic DSP/SSP

OTT/Streaming

Job description

Spectrum Reach, a unit of Charter Communications, is hiring a Director of Ad Product Development to lead automation of programmatic monetization, ad serving, and agentic media activation for Spectrum Reach clients. The role reports to the VP of Advertising Product Management and operates in a highly matrixed environment with key stakeholders.

You will define and own the product roadmap, guide cross-functional teams, conduct vendor evaluations, advise senior leadership on opportunities and risks,