Director of Ad Product Innovation & Programmatic Growth

Charter Communications; New York (NY); On-site; USD 124,000 - 200,000; Full time

Job summary

Spectrum Reach, a Charter Communications business, seeks a Director, Ad Product Development to lead automated ad decisioning and serving capabilities powering marketing solutions for Spectrum Reach clients. This role reports to the VP, Advertising Product Management in a matrixed environment with key stakeholders.

The successful candidate will define the product roadmap for programmatic monetization, ad serving, and self-service management, while mentoring a team of PMs and negotiating with

Qualifications

• 5+ years of Product Mgmt/Development experience.
• Strong understanding of Programmatic (DSP and SSP).
• Tech knowledge in the Programmatic space.

Responsibilities

• Define and own the product roadmap for programmatic monetization, ad serving, agentic media sales, self-service campaign management, and supply quality monitoring.
• Integrate workflows and establish best practices for algorithmic and agentic media activation, execution, optimization, and reporting.
• Lead, develop, and mentor a team of product managers. Set priorities, remove roadblocks, and support career growth.
• Lead vendor and partner evaluations, meetings, and commercial contract negotiations. Interface with external executives and management as needed.
• Advise senior leadership on key opportunities, risks, and potential partnerships.
• Partner with cross-functional teams to ensure proper testing, integration, activation, and ongoing support.
• Translate sales and market needs into compelling product opportunities. Build consensus on priorities to drive execution.
• Convert business strategy into a portfolio product roadmap. Articulate trade-offs and business cases for new features using data-driven prioritization. Define MVPs and release plans.

Skills

Programmatic

Agentic media

Leadership

Data-driven prioritization

DSP/SSP

Job description

Spectrum Reach, a Charter Communications business, seeks a Director, Ad Product Development to lead automated ad decisioning and serving capabilities powering marketing solutions for Spectrum Reach clients. This role reports to the VP, Advertising Product Management in a matrixed environment with key stakeholders.

The successful candidate will define the product roadmap for programmatic monetization, ad serving, and self-service management, while mentoring a team of PMs and negotiating with