Director, Ad Product Strategy & Innovation

Spectrum Reach; New York (NY); On-site; USD 124,000 - 200,000; Full time

Job summary

Spectrum Reach, a Spectrum brand, seeks a Director of Ad Product Development to lead automation and monetization initiatives for thousands of clients. You will own the roadmap for programmatic monetization, ad serving, self-service campaign management, and administrator of supply quality monitoring in a high‑impact, matrixed environment.

You will manage a team of product managers, evaluate vendors and partnerships, and present strategic opportunities to senior leadership.

Qualifications

• 5+ years of Product Mgmt/Development experience.
• Strong understanding of Programmatic (DSP and SSP).
• Tech knowledge in the Programmatic space.

Responsibilities

• Define and own the product roadmap for programmatic monetization, ad serving, agentic media sales, self-service campaign management, and supply quality monitoring.
• Integrate workflows and establish best practices for algorithmic and agentic media activation, execution, optimization, and reporting.
• Lead, develop, and mentor a team of product managers; set priorities and remove roadblocks.
• Lead vendor and partner evaluations, meetings, and commercial contract negotiations; interface with external executives as needed.
• Advise senior leadership on opportunities, risks, and partnerships.
• Partner with cross-functional teams for testing, integration, activation and ongoing support.
• Translate market needs into product opportunities and build consensus on priorities.

Skills

Product Mgmt/Development experience

Programmatic (DSP/SSP)

Tech knowledge in programmatic space

Job description

Spectrum Reach, a Spectrum brand, seeks a Director of Ad Product Development to lead automation and monetization initiatives for thousands of clients. You will own the roadmap for programmatic monetization, ad serving, self-service campaign management, and administrator of supply quality monitoring in a high‑impact, matrixed environment.

You will manage a team of product managers, evaluate vendors and partnerships, and present strategic opportunities to senior leadership.