VP, Audience Growth & Content Distribution

NPR; Washington (District of Columbia); Hybrid; USD 290,000 - 350,000; Full time

Job summary

NPR, a mission-driven multimedia organization based in Washington, DC, seeks an experienced SVP to unite editorial vision with cross-platform publishing and network distribution. This executive will guide how NPR content reaches audiences across member stations, apps, web, newsletters, and syndication.

The role requires deep public media leadership, extensive experience with enterprise CMS and MAM/DAM systems, and a proven ability to manage budgets while advancing editorial integrity and civic

Qualifications

• 15+ years of progressive leadership experience in media strategy, content operations, audience development, or network distribution.
• Demonstrated expertise managing complex editorial calendars, media partner relationships, and multi-channel digital distribution.
• Proven experience designing, scaling, and managing complex affiliate syndication systems or federated member-station alliances.
• Executive-level familiarity with enterprise publishing architecture, distributed CMS stacks, and workflow automation.
• Exceptional executive presence with track record of building consensus and aligning partners around goals.
• Strong operational budget management experience with familiarity with network economics or syndication structures.

Responsibilities

• Drive enterprise content planning across daily news flow, podcasts, newsletters, and special projects.
• Oversee multi-platform distribution across owned properties and third-party networks.
• Lead ecosystem relationships with publishers, news outlets, and affiliate partners.
• Optimize audience growth, retention, and civic impact through cross-functional initiatives.
• Architect network publishing and affiliate publishing frameworks across member stations.
• Cultivate relationships with station managers and leaders, establishing advisory cadences.
• Define KPIs, content adoption metrics, and ROI frameworks with analytics teams.

Skills

Leadership

Media strategy

Audience development

Budget management

Stakeholder relations

Editorial coordination

Education

Bachelor’s degree

Tools

CMS stacks

MAM/DAM

Job description

NPR, a mission-driven multimedia organization based in Washington, DC, seeks an experienced SVP to unite editorial vision with cross-platform publishing and network distribution. This executive will guide how NPR content reaches audiences across member stations, apps, web, newsletters, and syndication.

The role requires deep public media leadership, extensive experience with enterprise CMS and MAM/DAM systems, and a proven ability to manage budgets while advancing editorial integrity and civic