SVP, Audience Growth & Content Distribution

RadioJobs; Washington (District of Columbia); Hybrid; USD 290,000 - 350,000; Full time

Job summary

NPR is seeking a Senior Vice President of Audience Development & Content Distribution in Washington, DC. The role bridges editorial vision with multi-platform publishing, syndication, and station distribution to maximize audience reach and civic impact.

The ideal candidate will lead enterprise roadmaps, governance for affiliate networks, and partnerships with NPR, member stations, and partners, ensuring editorial integrity and strategic alignment.

Qualifications

• Minimum 15+ years of progressive leadership in media strategy, content operations, audience development, or network distribution.
• Experience managing complex editorial calendars and multi-channel digital distribution mechanics (SEO, news aggregators, newsletters, social platforms, streaming).
• Proven experience designing and managing affiliate syndication systems, content-sharing networks, or federated member-station alliances.
• Executive familiarity with enterprise publishing architecture, distributed CMS stacks, MAM/DAM, and workflow automation.
• Strong executive presence with track record of building consensus with independent partners and cross-functional leaders.
• Budget management experience with familiarity with network economics or syndication structures.

Responsibilities

• Drive Enterprise Content Planning: Build and manage the enterprise-wide content roadmap across all platforms.
• Execute Channel & Syndication Strategy: Oversee distribution across owned properties and third-party networks.
• Lead Ecosystem Relationships: Build and expand executive relationships with publishers, media outlets, and affiliates.
• Optimize Audience Growth & Impact: Coordinate SEO, social media, and newsletters to boost discovery and retention.
• Architect Station Network Publishing: Design the operational framework for network syndication across Member stations.
• Cultivate Member Relationships: Serve as executive partner to station managers and affiliate leaders.
• Establish Impact & Performance Metrics: Define KPIs and ROI frameworks with data teams.

Skills

Strategic publishing vision

Federated stakeholder diplomacy

Data-informed editorial judgment

Executive change leadership

Mission-driven commitment

Operational budget management

Education

Bachelor’s degree in Journalism, Communications, Media Studies, Business Administration, or related field

Tools

Enterprise CMS stacks

DAM/MAM

Ethical AI tools

Job description

NPR is seeking a Senior Vice President of Audience Development & Content Distribution in Washington, DC. The role bridges editorial vision with multi-platform publishing, syndication, and station distribution to maximize audience reach and civic impact.

The ideal candidate will lead enterprise roadmaps, governance for affiliate networks, and partnerships with NPR, member stations, and partners, ensuring editorial integrity and strategic alignment.