VP, Distribution & Revenue Growth (Hybrid)

WNET; Newark (NJ); Hybrid; USD 277,000 - 297,000; Full time

Benefits offered by this job

Excellent benefits

Hybrid work environment

Competitive salary

Job summary

WNET seeks a Vice President of Distribution & New Revenue to align content strategy with growth in reach and revenue. You will lead programming, rights, and distribution plans across broadcast, streaming, and the library, driving audience development and donor conversion.

You will partner with Digital, Marketing, Development, Production, Legal, and Finance to maximize value from on‑air and online content, while balancing licensing, sponsorship, and membership opportunities.

Qualifications

• 15+ years in content distribution, audience development, or media business growth.
• Senior leadership experience across multi‑platform video businesses.
• Proven track record turning reach into revenue via licensing, sponsorship, or memberships.
• Experience with rights/clearances, licensing, and catalog monetization.
• Fluency in broadcast and digital measurement with attribution insights.

Responsibilities

• Lead programming strategy for broadcast and digital across THIRTEEN, WLIW21, ALL ARTS.
• Develop distribution, rights, and revenue plans at greenlight and beyond.
• Determine platform/window/sequence across broadcast, streaming, and social.
• Build and oversee a rights ledger and licensing programs for AVOD/SVOD/intl buyers.
• Partner with Marketing/Development to convert audiences into members and donors.

Skills

Content distribution

Audience development

Programming strategy

Rights & clearances

Data-driven decisions

Cross‑functional collaboration

Job description

WNET seeks a Vice President of Distribution & New Revenue to align content strategy with growth in reach and revenue. You will lead programming, rights, and distribution plans across broadcast, streaming, and the library, driving audience development and donor conversion.

You will partner with Digital, Marketing, Development, Production, Legal, and Finance to maximize value from on‑air and online content, while balancing licensing, sponsorship, and membership opportunities.