VP, Analytics (Retail Media) – Data-Driven Leader (Hybrid)

VaynerMedia; New York (NY); Hybrid; USD 215,000 - 240,000; Full time

Benefits offered by this job

401k with match

Medical, Dental, Vision

Unlimited PTO

Parental leave

Wellness benefits

Job summary

VaynerMedia in New York, NY seeks a Vice President, Analytics (Retail Media) to lead the analytics function, turning data into action for Fortune 500 clients. You’ll own modeling, forecasting, data management and BI initiatives, guiding a team toward rigorous, data-driven decision-making across campaigns and media investments.

We value strong leadership, excellent communication, and the ability to translate complex insights into clear recommendations.

Qualifications

• 10+ years in digital analytics with proven business impact.
• Experience with modeling, forecasting, and data management.
• Strong leadership and communication skills for guiding multiple projects.

Responsibilities

• Lead analytics deliverables across the team and drive value for clients.
• Scope and budget for new and existing clients to ensure profitability and utilization.
• Serve as lead client contact for analytics and BI, translating data into actionable POVs and presentations.
• Oversee day-to-day client relationships to ensure alignment with goals and outcomes.
• Identify opportunities to expand analytics scope within clients and the agency.
• Analyze complex systems to derive insights and optimize marketing investments.
• Use data and tech to find prospects, run experiments, measure campaigns, and forecast outcomes.
• Simplify complex findings for broad understanding and decision-making.
• Provide attribution models across media channels and build digital measurement ecosystems.
• Mentor the analytics team and develop top talent.

Skills

Data analytics leadership

Modeling & forecasting

Data management

Excel

Python

Communication

Team leadership

Project management

Education

Advanced degree in quantitative field

Tools

Excel

Python

Job description

VaynerMedia in New York, NY seeks a Vice President, Analytics (Retail Media) to lead the analytics function, turning data into action for Fortune 500 clients. You’ll own modeling, forecasting, data management and BI initiatives, guiding a team toward rigorous, data-driven decision-making across campaigns and media investments.

We value strong leadership, excellent communication, and the ability to translate complex insights into clear recommendations.