Director, Analytics - Media Growth & Insights (Hybrid)

VaynerX; New York (NY); Hybrid; USD 145,000 - 180,000; Full time

Benefits offered by this job

Employer 401k match

Medical, Dental, and Vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerMedia, part of the VaynerX family, is hiring a Director of Analytics in NYC. You will build a high-performing team of data analysts to deliver insights and recommendations across client accounts.

Acting as a trusted advisor, you will shape analytics frameworks, measurement plans, and success metrics that drive business results. You will mentor talent, foster a learning culture, and elevate the agency's analytics capabilities while working in a hybrid NYC environment two to three days per

Qualifications

• 7-10 years experience in digital marketing analytics.
• Deep understanding of digital media channels and performance marketing.
• Experience with campaign analyses across Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• Experience with analytics/measurement systems (Google Analytics, Nielsen, IRI, Millward Brown, Oracle).
• Strong storytelling and data visualization (Tableau or equivalent).
• Leadership experience managing analysts across accounts.
• Significant client communications experience (presentations, brainstorming, thought leadership).
• Experience with retail media, omnichannel attribution, and/or closed-loop attribution.
• Experience with Python & SQL; advanced Excel (pivot tables, VLOOKUPs, macros).
• Ability to mentor analysts and drive analytics excellence.

Responsibilities

• Collaborate with senior leaders across media, strategy, and creative teams to drive growth and insights.
• Serve as trusted client advisor by developing analytics frameworks and success metrics.
• Guide clients in evolving success measures and leverage first-party data for maturity models.
• Define and drive the analytics agenda aligning with business objectives.
• Oversee reporting, dashboards, and modeling deliverables for accuracy and timeliness.
• Develop measurement frameworks including MMM, MTA, and closed-loop attribution.
• Leverage first-party data to enhance targeting and data quality with technical teams.
• Lead high-level presentations with senior stakeholders and translate data into narratives.
• Support new business growth for VaynerMedia Analytics practice.
• Mentor and develop analytics talent and foster a collaborative culture.

Skills

Digital analytics

Team leadership

Storytelling with data

Client communication

Strategic thinking

Retail media

Cross-functional collaboration

Presentation skills

Mentoring

Growth mindset

Tools

Google Analytics

Nielsen

IRI

Millward Brown

Oracle

Tableau

Python

SQL

Excel

Job description

VaynerMedia, part of the VaynerX family, is hiring a Director of Analytics in NYC. You will build a high-performing team of data analysts to deliver insights and recommendations across client accounts.

Acting as a trusted advisor, you will shape analytics frameworks, measurement plans, and success metrics that drive business results. You will mentor talent, foster a learning culture, and elevate the agency's analytics capabilities while working in a hybrid NYC environment two to three days per