VP, Analytics & Data Strategy

Barkley; Colorado; On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401K

Job summary

BarkleyOKRP’s MissionOne Media is seeking a Vice President, Analytics to lead and scale the Analytics practice. You will shape measurement frameworks, drive data-informed client engagements, and lead a multidisciplinary analytics team within a transformative marketing environment.

You will partner with media strategy, activation, ad ops, and creative teams to embed analytics across campaigns, while guiding clients through evolving data privacy rules and industry trends.

Qualifications

• 10+ years in marketing/advertising analytics with leadership experience
• Able to drive action from analytics and manage client relationships
• Strong experience with analytics reporting and data platforms (Tableau, SQL, Adverity)
• Deep understanding of data and ad tech ecosystem including Meta, Google, DSPs and third-party providers
• Proven leadership, mentorship, and change-management skills
• Solid project management and ability to lead multiple streams
• Strong verbal and written communication to translate analytics into clear messaging
• Ability to partner with cross-functional teams to integrate data into campaigns
• Awareness of data privacy regulations and evolving media tech trends

Responsibilities

• Oversee cross-channel measurement strategies and attribution modeling
• Lead holistic marketing performance reporting and dashboarding
• Manage media measurement vendors, contracting and budgets
• Guide cross-channel response analytics and media plan optimization
• Drive in-channel attribution analytics and investment planning
• Ensure robust data infrastructure and timely, complete reporting
• Support new business development efforts
• Advise clients on marketing measurement maturity and data-informed decisions
• Lead and grow a high-performing analytics team
• Collaborate with internal teams to integrate analytics across campaign development
• Monitor data privacy regulations and evolving media technologies

Skills

Leadership

Analytics

Client relationships

Project management

Communication

Mentorship

Strategic thinking

Data-driven decision making

Stakeholder collaboration

Tools

Tableau

SQL

Adverity

Job description

BarkleyOKRP’s MissionOne Media is seeking a Vice President, Analytics to lead and scale the Analytics practice. You will shape measurement frameworks, drive data-informed client engagements, and lead a multidisciplinary analytics team within a transformative marketing environment.

You will partner with media strategy, activation, ad ops, and creative teams to embed analytics across campaigns, while guiding clients through evolving data privacy rules and industry trends.