VP, Media Planning & Growth Strategy

Barkley; Illinois; On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Health insurance options

Flexible PTO

Life insurance

401K

Job summary

BarkleyOKRP's MissionOne Media practice seeks a VP of Media Planning to guide senior client leadership and drive integrated media strategies. You will translate portfolio direction into actionable plans, lead day-to-day strategy, and mentor a planning pod across multiple accounts to deliver rigorous, insight-driven work.

You will partner with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive output, protect quality, and grow client business through data-driven

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of media planning experience, including team leadership.
• Proven experience leading integrated planning across channels.
• Strong financial and media math proficiency.
• Executive-level presentation and storytelling skills.
• Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.).
• Strong cross-functional collaboration skills.

Responsibilities

• Lead development of integrated media strategies across assigned accounts.
• Establish and steward the strategic direction for each client, aligned with portfolio priorities.
• Ensure all deliverables support the strategic direction and business objectives.
• Apply audience insights and marketplace trends to drive differentiated recommendations.
• Act as final quality reviewer of team output for client delivery.
• Serve as senior day-to-day strategic contact for clients.
• Lead key client communications and presentations.
• Build trusted relationships with senior client stakeholders.
• Integrate with Creative, Strategy, Analytics, CRM, Activation, and Finance teams.
• Bring proactive media ideas that sharpen and enhance creative impact.
• Lead and mentor Directors, Supervisors, AMDs, and Planners.
• Delegate work while maintaining visibility into account health and workload.
• Protect focus and prioritization within the pod.
• Provide actionable feedback to elevate strategic rigor.
• Build capability within the team to reduce senior executional dependency.
• Oversee media budgets and ensure disciplined financial management.
• Maintain visibility into team bandwidth and staffing needs.
• Identify workflow inefficiencies and implement improvements.
• Partner with Activation and Finance for seamless execution and billing.
• Identify and drive organic growth opportunities rooted in strategic insight.
• Contribute to new business efforts as the media lead.

Skills

Executive-level presentation

Team leadership

Cross-channel planning

Financial/mathematical proficiency

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Vivvix

Pathmatics

MRI-Simmons

Nielsen

SQAD

Guideline

Job description

BarkleyOKRP's MissionOne Media practice seeks a VP of Media Planning to guide senior client leadership and drive integrated media strategies. You will translate portfolio direction into actionable plans, lead day-to-day strategy, and mentor a planning pod across multiple accounts to deliver rigorous, insight-driven work.

You will partner with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive output, protect quality, and grow client business through data-driven