Vice President, Analytics

Barkley; Colorado; On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401K

Job summary

BarkleyOKRP’s MissionOne Media is seeking a Vice President, Analytics to lead and scale the Analytics practice. You will shape measurement frameworks, drive data-informed client engagements, and lead a multidisciplinary analytics team within a transformative marketing environment.

You will partner with media strategy, activation, ad ops, and creative teams to embed analytics across campaigns, while guiding clients through evolving data privacy rules and industry trends.

Qualifications

• 10+ years in marketing/advertising analytics with leadership experience
• Able to drive action from analytics and manage client relationships
• Strong experience with analytics reporting and data platforms (Tableau, SQL, Adverity)
• Deep understanding of data and ad tech ecosystem including Meta, Google, DSPs and third-party providers
• Proven leadership, mentorship, and change-management skills
• Solid project management and ability to lead multiple streams
• Strong verbal and written communication to translate analytics into clear messaging
• Ability to partner with cross-functional teams to integrate data into campaigns
• Awareness of data privacy regulations and evolving media tech trends

Responsibilities

• Oversee cross-channel measurement strategies and attribution modeling
• Lead holistic marketing performance reporting and dashboarding
• Manage media measurement vendors, contracting and budgets
• Guide cross-channel response analytics and media plan optimization
• Drive in-channel attribution analytics and investment planning
• Ensure robust data infrastructure and timely, complete reporting
• Support new business development efforts
• Advise clients on marketing measurement maturity and data-informed decisions
• Lead and grow a high-performing analytics team
• Collaborate with internal teams to integrate analytics across campaign development
• Monitor data privacy regulations and evolving media technologies

Skills

Leadership

Analytics

Client relationships

Project management

Communication

Mentorship

Strategic thinking

Data-driven decision making

Stakeholder collaboration

Tools

Tableau

SQL

Adverity

Job description

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
• 200 Team Members
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

As Vice President, Analytics, you will be a key member of the MissionOne Media leadership team, responsible for shaping and scaling the Analytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts. This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
• Holistic marketing performance reporting & dashboarding
• Media measurement vendor evaluation, contracting & budget management
• Cross-channel response analytics & media plan optimization
• In-channel response attribution analytics & investment plan optimization
• Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
• New Business Development support
• Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
• Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Qualifications

• 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
• Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).
• Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

The annual gross base salary range is $160,000 - $220,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.