Visionary VP of Theme Park Marketing

CIRCUIT OF THE AMERICAS LLC; Del Valle (CA); Hybride; USD 180 000 - 280 000; Plein temps

Résumé du poste

Circuit of The Americas seeks a Vice President of Theme Park Marketing to lead attendance, revenue, and brand loyalty for its world-class park portfolio in Austin, TX. The role requires strategic vision and hands-on leadership of a multi-disciplinary team.

You will drive enterprise-wide marketing campaigns for attractions, events, and seasonal offers, manage multi-million-dollar budgets, and partner with operations, sales, entertainment, and media.

Qualifications

• 10+ years of executive-level marketing experience in high-volume entertainment.
• Minimum 5 years in senior management, leading large, multi-disciplinary teams.
• Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
• Strong ability to synthesize marketing metrics into actionable insights for campaign adjustments.
• Proven track record driving attendance, revenue, and brand equity.

Responsabilités

• Develop and implement a comprehensive marketing strategy.
• Conduct market research to identify target audiences and understand their preferences.
• Set marketing goals and objectives aligned with the park strategy.
• Develop a cohesive marketing mix encompassing advertising, PR, social, digital, and promotions.
• Oversee the development and execution of marketing initiatives for new attractions, products, services, events, and seasonal offerings.
• Manage and optimize marketing budgets and allocate resources across channels.
• Track and analyze marketing campaign performance and ROI.
• Lead and build a high-performing marketing team: recruit, develop, and motivate professionals.
• Foster a collaborative, results-oriented team environment and encourage innovation.

Connaissances

Executive marketing

Leadership

Strategic thinking

Data-driven

Formation

Bachelor's degree in Marketing

MBA preferred

Description du poste

Circuit of The Americas seeks a Vice President of Theme Park Marketing to lead attendance, revenue, and brand loyalty for its world-class park portfolio in Austin, TX. The role requires strategic vision and hands-on leadership of a multi-disciplinary team.

You will drive enterprise-wide marketing campaigns for attractions, events, and seasonal offers, manage multi-million-dollar budgets, and partner with operations, sales, entertainment, and media.