Video Insights Director, Audience & Content Strategy

The New York Times; New York (NY); Hybrid; USD 160,000 - 205,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) company-matching plan

Paid vacation and sick days

Job summary

The New York Times is seeking a Research Director, Content Insights in New York City. This hybrid role leads video measurement research, translating findings into editorial and product strategies.

You will oversee end-to-end measurement, collaborate with product, design, and editorial teams, and guide a team to deliver actionable insights across platforms. Based on the Audience Insights Team, you will drive research that informs production, distribution, and on-platform experiences while

Qualifications

• 10+ years of market or user research experience with multimodal and product research emphasis.
• Proficiency in qualitative and quantitative methods and continuous improvement.
• Experience leading a tracking program including vendor relationships and reporting.
• Fluency in analyzing large datasets and delivering clear reports.
• Experience managing multiple projects with timelines and external partners.
• Experience with visualization tools and compelling presentations.

Responsibilities

• Develop audience research to support video franchises and recurring shows.
• Collaborate with video leadership to assess format demand and long-term audience health.
• Build a video performance tracking program with survey-based metrics.
• Establish benchmarks and reporting across surfaces for editorial, product, and business stakeholders.
• Lead research with target audiences to inform video strategy and development.
• Manage multiple research projects and ad-hoc requests with timelines and resources.
• Collaborate on editorial projects and multimedia offerings like newsletters or podcasts.
• Partner with analytics teams and other company partners to improve processes.
• Identify opportunities to improve video measurement quality, speed, and impact.

Skills

Market research

User research

Qualitative methods

Quantitative methods

Vendor management

Project management

Data analysis

Reporting & visualization

Education

B.A./B.S. degree

Job description

The New York Times is seeking a Research Director, Content Insights in New York City. This hybrid role leads video measurement research, translating findings into editorial and product strategies.

You will oversee end-to-end measurement, collaborate with product, design, and editorial teams, and guide a team to deliver actionable insights across platforms. Based on the Audience Insights Team, you will drive research that informs production, distribution, and on-platform experiences while