Brand Insights Director — Lead Research Strategy

Contently; United States; Remote; USD 60,000 - 90,000; Part time

Job summary

Contently is seeking a Research Director to lead research projects that become compelling articles, videos, and infographics for The Content Strategist and client titles. This is a temporary, part-time position with hours expected to grow as we proceed.

You will manage teams, oversee surveys, analyze data, present insights to executive audiences, and help shape market strategies for Contently's brands. Ideal candidates have strong consumer research experience and a track record of turning data

Qualifications

• Experience with consumer research including quantitative and qualitative survey development and analysis, and deriving business implications.
• Experience with marketing channels and relevant research metrics/tools (e.g., TV, radio, print, display, search, mobile).
• Strong client-facing skills with executive-level presentation abilities.
• Ability to create reports and dashboards translating data into accessible insights for diverse audiences.
• Experience with measurement plans, campaign testing, ROI, in-market testing, and ad/media evaluation.
• Proven track record of triangulating disparate data into business recommendations.

Responsibilities

• Lead corporate research projects as team leader, coordinating experts, data analysts, designers, and editors.
• Contribute to conceptualization and writing of research deliverables (briefs, surveys, final reports).
• Oversee data collection and gathering with partners and new data models.
• Interact with Contently clients and external parties to discuss findings and business problems.
• Understand market analysis, segmentation, and content marketing strategies to develop audiences and personas.
• Ensure on-time delivery of research results and reports to clients.
• Deliver ad hoc consulting and research presentations as needed.

Skills

Consumer research

Survey development

Data analysis

Client-facing communication

Presentation

Data visualization

Market segmentation

Audience insights

Team leadership

Cross-functional collaboration

Education

BA/BS in statistics, economics, or market research

MBA or Master's degree

Tools

Galaxy

nPower

Adviews

NTI

C3

ComScore

MRI

Simmons

Scarborough

Arbitron

Job description

Contently is seeking a Research Director to lead research projects that become compelling articles, videos, and infographics for The Content Strategist and client titles. This is a temporary, part-time position with hours expected to grow as we proceed.

You will manage teams, oversee surveys, analyze data, present insights to executive audiences, and help shape market strategies for Contently's brands. Ideal candidates have strong consumer research experience and a track record of turning data