Strategic Campaign Insights & Measurement Analyst

The New York Times Company; New York (NY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

The New York Times is seeking an Analyst, Measurements and Insights to analyze campaign performance data and derive client-facing insights. You will translate results into actionable findings using first- and third-party metrics and help innovate reporting methodologies.

This hybrid role is based in our New York headquarters, reporting to the Manager, Insights and Analytics. Expect to be in the office about 3 days per week as part of the role.

Responsibilities

• Build holistic narratives from large, integrated data sets using data visualization and analytics platforms
• Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift.
• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver main performance metrics across the full marketing funnel, to current and potential clients.
• Collaborate with Strategy to ensure initial campaign goals and client's desired outcomes

Job description

The New York Times is seeking an Analyst, Measurements and Insights to analyze campaign performance data and derive client-facing insights. You will translate results into actionable findings using first- and third-party metrics and help innovate reporting methodologies.

This hybrid role is based in our New York headquarters, reporting to the Manager, Insights and Analytics. Expect to be in the office about 3 days per week as part of the role.