VP, Audience Insights & Engagement

The New York Times Company; New York (NY); Hybrid; USD 275.000 - 300.000; Vollzeit

Benefits dieser Stelle

Annual bonus

Restricted stock

Medical, dental, vision benefits

401(k) match

Paid vacation & sick days

Tuition reimbursement

Professional development programs

Zusammenfassung

The New York Times Company is hiring a Vice President, Audience Insights to lead a high-impact team of researchers informing company-wide priorities. You will oversee rigorous, insightful research for partners across data, design, growth, product, marketing, strategy, and the newsroom.

This is a hybrid role based at the NYC headquarters, reporting to the SVP, Strategy and Corporate Development. You will shape the research agenda to help The Times understand, reach, and engage its audiences as

Qualifikationen

• 15+ years of experience in primary research, market research, UX research and consumer insights.
• 7+ years of experience managing high-performing teams in matrixed environments.
• Demonstrated ability to influence decisions through research-based insights.

Aufgaben

• Lead and mentor multidisciplinary researchers and foster a joyful, collaborative culture.
• Oversee audience research programs with product and design to define target audiences and inform roadmaps.
• Shape marketing strategy, creative development and messaging based on audience research.
• Drive audience engagement, subscription conversion, retention and win-back through research.
• Coordinate newsroom priorities and communicate findings to executives and teams.

Kenntnisse

Primary research

Market research

UX research

Consumer insights

Team leadership

Influence via research

Ausbildung

Advanced degree (quantitative or social science)

Jobbeschreibung

The New York Times Company is hiring a Vice President, Audience Insights to lead a high-impact team of researchers informing company-wide priorities. You will oversee rigorous, insightful research for partners across data, design, growth, product, marketing, strategy, and the newsroom.

This is a hybrid role based at the NYC headquarters, reporting to the SVP, Strategy and Corporate Development. You will shape the research agenda to help The Times understand, reach, and engage its audiences as