Analyst, Measurement & Insights

The New York Times Company; New York (NY); Presencial; USD 85.000 - 120.000; Jornada completa

Descripción de la vacante

The New York Times is seeking an Analyst, Measurements and Insights to analyze campaign performance data and derive client-facing insights. You will translate results into actionable findings using first- and third-party metrics and help innovate reporting methodologies.

This hybrid role is based in our New York headquarters, reporting to the Manager, Insights and Analytics. Expect to be in the office about 3 days per week as part of the role.

Responsabilidades

• Build holistic narratives from large, integrated data sets using data visualization and analytics platforms
• Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift.
• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver main performance metrics across the full marketing funnel, to current and potential clients.
• Collaborate with Strategy to ensure initial campaign goals and client's desired outcomes

Descripción del empleo

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description:

The New York Times' Advertising team is looking for an Analyst, Measurements and Insights who is experienced in analysis of campaign performance data and campaign stories for clients advertising. You will support the Measurement team within The New York Times Advertising. You will turn campaign results into applicable findings for clients by using first- and third-party campaign metrics. You will help identify opportunities, bring the strategy and ongoing output of insights, innovate processes, methodologies, and reporting, directly affecting future business.
This is a hybrid role based in our New York headquarters, reporting to the Manager, Insights and Analytics. You can typically expect to be in the office 3 days per week.

About the Role:

You will evolve how we measure media and creative across a portfolio of diverse clients. This collaborative and strategic role will work with top tier advertising clients. You will also work with multiple teams, including Sales, Sales Planning, Ad Product, Audience Insights, Product Marketing, and Strategy teams. This collaboration ensures success with strengthening partnerships with marketers and increasing ad revenue.

Responsibilities:

• Build holistic narratives from large, integrated data sets using data visualization and analytics platforms
• Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift.
• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver main performance metrics across the full marketing funnel, to current and potential clients.
• Collaborate with Strategy to ensure initial campaign goals and client's desired