Vice President, Premium Ticketing & Guest Experience
Churchill Downs Incorporated
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Job summary
Churchill Downs Racetrack is seeking a Vice President of Sales & Service to lead premium ticket, hospitality and group sales for Derby Week and the racing calendar. You will develop innovative sales strategies, optimize pricing and inventory, and build a high-performing sales organization to maximize revenue and guest satisfaction.
This executive will partner with Marketing, Finance, Operations and Technology to shape enterprise ticketing strategy, drive customer experience initiatives, and
Qualifications
- 10+ years leading premium ticket sales, hospitality sales, or revenue generation in sports/entertainment.
- Experience with revenue optimization, pricing, inventory management or ticket strategy.
- Experience collaborating with executive leadership on commercial strategy.
- CRM proficiency and knowledge of ticketing systems (Salesforce, Ticketmaster).
- Bachelor’s degree required; advanced degree preferred.
Responsibilities
- Lead Derby Week ticket and premium hospitality sales leadership.
- Develop and execute comprehensive commercial sales strategy.
- Lead annual Derby sales planning and pricing recommendations.
- Oversee revenue growth across ticketing products.
- Implement data-driven decision making with CRM & analytics.
- Partner with cross-functional leaders to align sales with business goals.
Skills
Education
Tools
Job description
Churchill Downs Racetrack is seeking a Vice President of Sales & Service to lead premium ticket, hospitality and group sales for Derby Week and the racing calendar. You will develop innovative sales strategies, optimize pricing and inventory, and build a high-performing sales organization to maximize revenue and guest satisfaction.
This executive will partner with Marketing, Finance, Operations and Technology to shape enterprise ticketing strategy, drive customer experience initiatives, and
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