Vice President of Marketing

Cypress HCM; United States; Remote; USD 150,000 - 260,000; Full time

Benefits offered by this job

Comprehensive health benefits

401K with company match

Flexible PTO

Home internet stipend

Education stipend

Job summary

Cypress HCM is seeking a senior B2B marketing leader to own the agency's marketing strategy and outcomes. You will oversee multi-channel programs, build annual plans, and partner with executive leadership to align GTM, ICP and content investments.

You will lead a high-performing team, report measurable results to the executive team, and collaborate with sales on demand generation, PR, and employer branding initiatives. This role supports a remote-first setup across the United States and Canada.

Qualifications

• 10+ years of experience in B2B marketing for $50M+ advertising agencies.
• Experience directing budgets with decision-making authority.
• Strategic capability to translate vision into plans and budgets.
• Proven history building and leading high-performing teams.
• Ability to report measurable outcomes to executive leadership.
• Experience partnering with sales/business development leaders.
• Familiarity with marketing tools and platforms (CRM, marketing automation, email, analytics, paid social, SEO, CMS).
• ABM, demand generation, PR/communications, and employer branding experience preferred.

Responsibilities

• Owning strategy and outcomes for the agency's marketing function.
• Overseeing website, search, organic and paid social, email, marketing automation, PR/communications, content, event, sponsorships, employer branding.
• Building the annual plan and budget with quarterly strategic planning.
• Defining the marketing organization design and leading the team.
• Building a marketing rhythm so progress is visible and adjustable.
• Creating a unified reporting view connecting marketing activity to spend, pipeline and brand outcomes.
• Working with sales leadership to shape ICP, key accounts and GTM strategy.
• Supporting executive relationship building and voice-of-customer programs with brand storytelling.

Skills

B2B marketing

Budget ownership

Strategic planning

Team leadership

Executive reporting

Sales alignment

Marketing tools

ABM

Demand generation

PR/Communications

Employer branding

Tools

CRM

Marketing Automation

Email Marketing

Analytics

Paid Social

SEO

CMS

Job description

Location: Remote in the United States or Canada | Reporting To: Executive Leadership

Responsibilities

• Owning strategy and outcomes for the agency's marketing function
• Overseeing website, search, organic and paid social, email, marketing automation, PR/communications, content, event, sponsorships, employer branding
• Building the annual plan and budget - with a standing seat in quarterly strategic planning with other agency leaders, partnering closely with the Chief Experience Officer
• Defining the marketing organization design and leading the team that executes your plan and vision
• Building a marketing rhythm so progress is visible and able to be adjusted over time
• Creating a unified reporting view that connects marketing activity to spend pipeline and brand outcomes
• Working closely with sales leadership to shape ICP, key account and GTM strategy, aligning campaigns, nurture programs, and content investment
• Supporting executive relationship building and voice-of-customer program with brand storytelling and client reference content, in partnership with the CEO and sales leaders

Requirements

• 10+ years of experience in B2B marketing for $50M+ advertising agencies
• Experience holding budget and decision-making authority, not just accountability for outcomes
• Demonstrated strategic capability - building a vision and translating that into plans and budgets
• Track record of leading and developing high-performing teams and being hands-on
• Experience reporting on measurable outcomes in front of executive leadership teams
• Experience partnering with sales/business development leadership
• Familiarity with marketing tools and platforms - CRM, marketing automation, email, analytics, paid social, SEO, AGO, CMS
• Experience with ABM, demand generation, PR/communications, and employer marketing/branding are preferred skills/experiences to have for this role
• Comprehensive medical, dental, and vision insurance
• 401K plan with company match
• Flexible PTO policy
• Home internet (monthly) and education stipends