Vice President of Agency Creative Services
Position Summary
The Vice President (VP) of Agency Creative Services is a visionary and strategic leader responsible for driving the creative direction, output, and innovation of the agency. This role oversees all aspects of the creative process, including brand strategy, concept development, content creation, and design execution across digital, print, experiential, and integrated campaigns. The VP ensures that creative excellence and client satisfaction are achieved through high-performing teams and compelling storytelling that drives results.
This role is also responsible for driving business growth by identifying and developing net new client opportunities as well as expanding existing accounts through strategic cross-sell and upsell initiatives. The ideal candidate combines bold creative vision with strong commercial acumen and a consultative sales approach.
Key Responsibilities
- Define and elevate the creative vision and standards across all agency deliverables.
- Inspire, mentor, and lead a multidisciplinary creative team including art directors, copywriters, designers, UX/UI professionals, video producers, and content creators.
- Champion breakthrough ideas and foster a culture of innovation and experimentation.
Strategic Oversight
- Collaborate closely with account strategy, media, and analytics teams to ensure creative solutions are aligned with business goals and brand objectives.
- Translate complex client needs into insightful, strategically grounded creative briefs.
- Drive integration of creative strategy with data, customer insights, and digital trends.
Client Partnership & Growth
- Serve as the senior creative point of contact for key clients; present ideas with confidence, clarity, and passion.
- Build and maintain strong client relationships through strategic thinking, creative stewardship, and consistent delivery of high-quality work.
- Partner with account and business development teams to uncover client needs and expand service offerings through cross-sell and upsell initiatives.
- Lead or support new business pitches, proposals, and presentations to secure net new clients.
- Act as a strategic advisor and creative partner in growing the agency’s footprint within existing accounts.
Operational Management
- Manage creative department budgeting, staffing, timelines, and resource allocation.
- Implement systems and workflows that ensure productivity, collaboration, and accountability.
- Establish KPIs to measure creative effectiveness and continuously improve outcomes.
Qualifications
- 10+ years of creative agency or in‑house creative team experience, with at least 5 years in a leadership role.
- Proven track record of delivering award‑winning, results‑driven campaigns across channels.
- Demonstrated success in business development, including identifying and winning new accounts and growing existing relationships.
- Strong portfolio showcasing a diverse range of conceptual and executed work.
- Excellent leadership, team‑building, and interpersonal skills.
- Deep understanding of brand development, digital marketing, social media, UX design, and content strategy.
- Exceptional presentation and communication abilities.
- Bachelor’s degree in Advertising, Design, Marketing, Communications, or related field (Master’s preferred).
Preferred Attributes
- Experience in B2B and B2C environments.
- Familiarity with MarTech platforms, CRM systems, and AI‑enhanced creative tools.
- High emotional intelligence with a passion for mentoring and empowering creative talent.
- Entrepreneurial mindset with comfort in a fast‑paced, sales‑driven agency culture.
- Competitive salary commensurate with experience.
- Performance‑based bonuses tied to creative performance and business development outcomes.
- Paid time off, holidays, and parental leave.
- Professional development support and creative conference access.