Marketing Director

VintageView Wine Storage Systems; Denver (CO); On-site; USD 140,000 - 190,000; Full time

Job summary

VintageView Wine Storage Systems seeks an experienced Director of Marketing to act as the operational engine for the VP of Marketing. You will lead day-to-day marketing operations across B2B Trade, D2C, and Etailer channels from our Denver headquarters.

Responsibilities include owning campaigns, managing internal staff and external agencies, leading Email Automation with Salesforce Marketing Cloud, and collaborating in-office Tue–Thu to align with Sales and Operations on growth initiatives.

Qualifications

• 6–8+ years of progressive marketing experience with at least 3+ years in a team management role.
• Proven success driving growth across multiple channels (B2B and D2C).
• Hands-on experience with enterprise email automation (Salesforce Marketing Cloud) and analytics.
• Ability to lead internal staff and external agency partners.
• On-site collaboration in Denver, Tue–Thu with cross-functional teams.

Responsibilities

• Own the daily execution, timelines, and campaign deliverables for marketing.
• Lead internal staff and external agency partners, aligning on objectives and budgets.
• Develop and execute multi-touch demand programs for B2B and D2C channels.
• Oversee Email Automation journeys and lifecycle campaigns in Marketing Cloud.
• Collaborate in-person with Sales and Operations Tue–Thu for strategic planning.
• Manage analytics, attribution dashboards, CAC, ROI, and funnel reporting.

Skills

Team leadership

Multi-channel marketing

Strategic thinking

Campaign management

Stakeholder collaboration

Tools

Salesforce

Salesforce Marketing Cloud

WordPress

GA4

Meta Ads Manager

Google Ads

Job description

The Director of Marketing serves as the operational engine and strategic right-hand leader to the VP OF MARKETING. In a our iconic design and manufacturing business, this leader manages day-to-day marketing operations across all commercial channels—including B2B Trade (architects, builders, interior designers, dealers), Direct-to-Consumer (D2C), and Etailer/Amazon partnerships.

We are seeking an experienced, proactive marketing leader who can think like a leader, manage the department with autonomy, and act as a person who can challenge our thinking. You will lead internal brand staff and external agency partners, master our core technology stack (Salesforce, Salesforce Marketing Cloud, WordPress, GA4), and foster close in-person collaboration with Sales and Executive Leadership during our Tuesday–Thursday core office days.

Operational Execution

Own the daily execution, project timelines, and campaign deliverables for the marketing department, freeing the VP OF MARKETING to focus on macro growth, high-level revenue strategy, and product innovation.

Team Management & Mentorship

Direct, mentor, and elevate internal marketing staff establishing quarterly OKRs, clear KPIs, and growth pathways.

Agency & Contractor Oversight

Manage day-to-day agency deliverables, retainer scopes, and budget allocations for our external digital ad agency, Amazon partner, contract Art Director, and 3D rendering artists.

Executive Sparring & Partnership

Serve as a strategic sounding board for the VP OF MARKETING, offering constructive pushback, data-backed insights, and fresh ideas to sharpen brand initiatives and go-to-market strategies.

B2B Trade Marketing

Develop and execute multi-touch demand generation and relationship programs targeting architects, custom builders, interior designers, and commercial dealers.

D2C E-Commerce & Brand Awareness

Oversee top-of-funnel brand campaigns and bottom-of-funnel conversion programs across digital ads, social platforms, and search engines to drive Direct-to-Consumer revenue.

Etailer & Amazon Support

Partner with external Amazon agencies and our internal National Accounts lead to optimize product listings, digital storefronts, promotional calendars, and ad spends.

Sales Enablement

Collaborate closely in-person (T-R) with the Sales team to deliver high-converting sales collateral, trade show activations, sample kits, and dealer education tools.

Technology Stack & Email Automation Leadership

Marketing Cloud & Email Automation: Own and optimize enterprise email automation using Salesforce Marketing Cloud, building automated customer journeys, trade lead nurture flows, post-purchase sequences, and segmented campaigns.

Salesforce Integration

Leverage Salesforce CRM to align marketing qualified leads (MQLs) throughout the funnel as to become sales opportunities, ensuring seamless attribution and pipeline reporting.

Website & Content Management

Oversee website updates, SEO, and content infrastructure on WordPress.

Analytics & Attribution

Manage performance tracking across Google Analytics 4 (GA4), Meta Ads, Google Ads, and custom reporting dashboards to track CAC, ROI, and customer lifetime value.

Required Knowledge, Skills, and Experience

Experience

6–8+ years of progressive marketing experience with at least 3+ years in a team management role within physical product, manufacturing, or durable goods sectors.

Multi-Channel Versatility

Proven success driving growth across both B2B Trade channels and Direct-to-Consumer (D2C) e-commerce.

Enterprise Email Automation

Hands-on experience building, segmenting, and automating multi-touch email journeys in Salesforce Marketing Cloud or equivalent enterprise platforms (e.g., HubSpot Enterprise, Marketo, Pardot).

Technology Acumen

High proficiency across Salesforce CRM, WordPress, GA4, Meta Ads Manager, and Google Ads.

In-Office Collaboration

Ability to work on-site at our Denver headquarters Tuesday through Thursday (T-R) for strategic planning with the VP OF MARKETING and cross-functional alignment with Sales and Operations.

Leadership Drive

Strong organizational skills, high emotional intelligence, and the confidence to manage up, lead down, and challenge ideas constructively.

Ideal Candidate Profile

The Operational Leader

You love turning high-level executive vision into detailed, executed campaign workflows.

The Constructive Challenger

You bring data, market research, and alternative viewpoints to discussions with the VP OF MARKETING, ensuring the team always makes the sharpest strategic moves.

The Bridge Builder

You thrive working side-by-side with Sales reps, CAD designers, and agency partners to keep all growth levers pulling in the same direction.